7 Tips for a Goal Achieving Interface

goals based on metrics

Whether a website is an e-commerce site or a business site designed for customer acquisition, there are goal expectations. Companies may have goals around sales objectives, customer conversion, lead generation, dissemination of information, or any number of metric or user behavior goals. For any website to meet its objectives,... keep reading about 7 Tips for a Goal Achieving Interface

9 Web Design Mistakes that Negatively Impact UX


Web design has a huge impact on UX from a usability, comprehension, and aesthetic appeal perspective. Design impacts user behaviors and completion of desired actions on the site, user trust, SEO, and vital website metrics such as user retention and conversion.

  1. Cluttered design. Designs cluttered

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4 Tips to Improve Website Loading Speed

web page load speed

Loading speed is of paramount importance for business websites. Slow loading causes high bounce rates, diminished user trust, and has a negative impact on SEO and business metrics. Improving loading speed boosts web based businesses through an SEO lift and an improved user experience, positively impacting site... keep reading about 4 Tips to Improve Website Loading Speed

How to Make Your Website Masthead Work for Your Business

Much like newspaper publications and magazines, mastheads in a digital world serve as an attention-grabbing introduction to a web page. Imagine picking up a newspaper with no headlines; what would be the draw to read it? Digital mastheads serve as headlines, navigational guides, and an introduction to your brand.

... keep reading about How to Make Your Website Masthead Work for Your Business

A Monthly Checklist for Your Business Website

website checklist

Like any aspect of business, business websites require oversight each month to ensure a smooth-running operation. Business websites should be maintained to provide value to users, have a positive impact on SEO, drive business acquisition, and ultimately lead to business growth.

  • Security oversight Security is vital

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8 Features to Add to E-commerce Sites to Boost Revenue

Brick and mortar retail stores have salespeople, promotional signage, and other hands-on ways to increase customer spending. But, what about for e-commerce? When shopping is taking place online and the customer is left to their own devices, how can businesses increase customer spending?

  1. Suggested products

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St. Andrews School and Avatar New York Redesign Archive Website

st andrews school archive homepage

The St. Andrew’s School Archive is a repository of almost 100 years of school history and memorabilia, in the form of images, documents, audio, and video.

The Archive has a rich set of search tools that allow visitors to search for archival images and documents going back to 1920’s or... keep reading about St. Andrews School and Avatar New York Redesign Archive Website

The Pros and Cons of UI Animation

pros and cons

Designing with motion is a great way to draw user interest, lead the user’s eye to important areas of a web design, and make a website memorable, but it can also cause some technical drawbacks.

A website’s interface is an impactful point of interaction for a brand. It... keep reading about The Pros and Cons of UI Animation

8 Conversion Killing Mistakes on E-Commerce Sites

conversion funnel

It’s not enough to have traffic driven to e-commerce sites; they must be designed to convert to drive revenue. Many factors can damage an e-commerce sites ability to convert, from website performance and design to shopping cart capabilities and checkout processes.

  1. Performance issues One of

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10 Website Features that Improve User Retention

use retention

Getting visitors to a website is only part of the battle, getting them to stay there for a while is a different challenge. Retention is key in building conversion, repeat business, and overall business growth.

  1. Intuitive navigation. One of the biggest impacts on retention is

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Wireframing Best Practices


Think of website and app wireframing as a blueprint, or a skeleton. It’s the basic framework for layouts, functionality, and user-flow. The details get added later; establishing a strong foundation is key in creating a successful website or app. Avatar web design New York discusses wireframing best practices.

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4 Primary Benefits of Static Site Generators

Static site generators retain key benefits from hand-coded static sites and fully-functioning content management systems and marry them into one effective tool. SSGs utilize CMS concepts, such as template usage to create static HTML-only websites on development machines or staging servers. Static Site Generators can provide improved performance, security, flexibility,... keep reading about 4 Primary Benefits of Static Site Generators

Technology Website Design Wins 'Award of Distinction'

website design award

Clarity Benefit Solutions wanted a new brand and website to support the growth of their business.

We create a new online persona and website design, both of which highlight the company's best in class technology, customer service, and product line.

Subsequently, the website won... keep reading about Technology Website Design Wins 'Award of Distinction'

5 JavaScript Library and Wireframe Trends for 2017

JavaScript has long been hailed among the best programming languages to use. JavaScript creates dynamic interfaces, creates high functioning web apps quickly, allows for real-time page modification, and simplifies code structuring. JavaScript is also constantly evolving to provide better solutions for web development and design.

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Ansa Assuncao Wins 'Award of Distinction'

Ansa Assuncao wanted a new website to better showcase their business litigation law firm, national presence, and team of seasoned trial lawyers.

We worked with Ansa to produce a well designed responsive website with a feature rich website with easy to find information and calls to... keep reading about Ansa Assuncao Wins 'Award of Distinction'