Loading speed is of paramount importance for business websites. Slow loading causes high bounce rates, diminished user trust, and has a negative impact on SEO and business metrics. Improving loading speed boosts web based businesses through an SEO lift and an improved user experience, positively impacting site and page retention, conversion, repeat business, social proof and more.
Choose your server wisely: Your server is not the place to save money; it will cost more in the long-run through diminished traffic flow, high bounce rates, and a negative impact on SEO. Utilize a quality server.
Design for speed: Cluttered pages slow loading speed and detract from the purposes of the website. Declutter sidebars and web pages by removing non-essential images, ads, and content. Use analytics to determine the ROI from different web elements such as ads, navigational components, and links. Let hero information and visuals shine by utilizing negative space and a clean interface. Use one or a few quality images over excessive visuals, keep navigational elements focused on priorities, and keep text concise to retain user interest and keep pages uncluttered. A simple and well-designed website will drive greater results in user retention, conversion, and repeat business, than one that is visually overwhelming.
Avatar New York Web Design is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.