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The Basics of Content Marketing

Content marketing is a marketing tactic that relies on the use of messaging created by a business to promote said business. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to... keep reading about The Basics of Content Marketing

A Small Business Guide to SEO

SEO, search engine optimization, is more than a buzzword. It can have a measurable impact on your small business, increasing your site's organic traffic and guiding more people through your sales funnel. SEO tactics raise your small business profile, making it a smart way... keep reading about A Small Business Guide to SEO

8 Business SEO Must-Haves

Search engine optimization (SEO) improves your business’s organic search engine ranking, and with that comes more traffic (and customers) to your website. So, what’s the secret? What does a business need to improve their SEO?

In an earlier article, we discussed how to use your blog as an powerful search engine optimization... keep reading about 8 Business SEO Must-Haves

Search Engine Optimization and the Benefits of Blogging

Earlier we discussed how to tell if it's time to update your SEO strategy. Today we will discuss an easy way to improve your website's search engine optimization (or "SEO") by publishing content through blogging.

Blogging... keep reading about Search Engine Optimization and the Benefits of Blogging

How To Tell Its Time To Update Your SEO Keywords

Search engine optimization, or SEO, is the lifeblood of organic search and a tried and true digital marketing strategy through which a website can position itself highly in search engine results. One important aspect of an SEO is the keywords your website... keep reading about How To Tell Its Time To Update Your SEO Keywords

3 Ways to Get Your E-Commerce Site Ranking on Google

It can be daunting for e-commerce businesses to compete against their peers to establish search rank on Google. But being competitive in your niche really comes down to setting up a strong digital footprint on Google.

We’ve already talked about different features that users expect when... keep reading about 3 Ways to Get Your E-Commerce Site Ranking on Google

How to Optimize Your Ecommerce Website Design For Promotions

Promotions are an effective sales tactic. They draw in new and returning customers, increasing sales and revenue. Promotions also encourage customers to connect more with your brand, raising their lifetime value by inciting them to buy more and more often.

While the same promotions that work for brick and mortar... keep reading about How to Optimize Your Ecommerce Website Design For Promotions

4 Digital Tools and Strategies to Incorporate in a Business Website in 2018

digital marketing

For a business to truly succeed in today’s world, it will need to integrate a solid digital marketing strategy. Without a proper plan in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be difficult to discover. Avatar Web... keep reading about 4 Digital Tools and Strategies to Incorporate in a Business Website in 2018

CMS Best Practices for Content Marketing Success

Obtaining a content management system is highly valuable for improving site performance and user experiences, improving SEO, and streamlining workflow. However, in today’s digital landscape where content is king, perhaps the greatest value of a CMS is to aid in the dissemination of consistent value-added content. Avatar... keep reading about CMS Best Practices for Content Marketing Success

Customer Conversion Driving Capabilities of Content Management Systems

Numerous factors come into play when it comes to driving online conversion, from effective CTAs to targeted outreach. Trust factors and the user experience, however, are becoming primary drivers for customer conversions in today’s digital environment. Thankfully, content management systems equip businesses to address the user experience... keep reading about Customer Conversion Driving Capabilities of Content Management Systems

6 Ways Container-Style Design Improves Business Revenue

lead conversion

Container-style design creates aesthetically pleasing, organized, highly shareable, and intuitive interfaces. These factors provide a superior user experience, positively impact SEO, and ultimately, help drive business growth.

  • Improved SEO. Shareability, audience engagement, clear navigation, and providing indexing opportunities for search engines all help boost SEO,

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A Monthly Checklist for Your Business Website

website checklist

Like any aspect of business, business websites require oversight each month to ensure a smooth-running operation. Business websites should be maintained to provide value to users, have a positive impact on SEO, drive business acquisition, and ultimately lead to business growth.

  • Security oversight Security is vital

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Important Elements to Include in B2B Websites

B2B websites are focused on different messages, functionality, and targeting than B2C websites and should be designed with that in mind. From lead generation to e-commerce sales, B2B businesses must keep a focus on providing a goal-driven website for business growth and a great user-experience for potential clients.

  • Lead
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4 Web Development Fundamentals

web development

A well designed website is often seen as having intangibles that are difficult to define. Some websites just look and work great. But all well designed website share fundamental qualities that were expliciting included during its development. Below we share four fundamentals of great web development.

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5 Ways to Optimize Your Website for E-Commerce

E-commerce is today's go-to source for consumer spending. For an e-commerce site to drive traffic, ensure customer retention and conversion, and to establish a loyal customer base, it must be optimized. An optimized e-commerce site drives results through better user experiences, sales building capabilities, and better performance in search engine... keep reading about 5 Ways to Optimize Your Website for E-Commerce