Blog

The Ultimate Technical SEO Checklist: Boost Your Website's Performance

When it comes to search engine optimization (SEO), the technical aspects of your website play a crucial role in determining its visibility and ranking. To help you optimize your website for search engines and provide a better user experience, we've compiled a comprehensive checklist of essential technical SEO considerations. Follow... keep reading about The Ultimate Technical SEO Checklist: Boost Your Website's Performance

5 Things the Best B2B Websites Have in Common

When it comes to B2B marketing, your website is often the first point of contact with potential customers. It's essential to make a great first impression by having a website that is easy to use, informative, and engaging. The best B2B websites share common elements that contribute to their success.... keep reading about 5 Things the Best B2B Websites Have in Common

Pros & Cons of Using Website Templates for Web Design

The use of website templates for web design is a popular choice for businesses and organizations looking to create an online presence. Website templates provide users with pre-built page layouts, themes, and styles that can be customized to fit the specific needs of their project.

While website templates may offer... keep reading about Pros & Cons of Using Website Templates for Web Design

Top Psychological Marketing Tricks to Boost Website Conversions

The internet is a potent tool for businesses, allowing them to reach customers far and wide.

However, it can also be a daunting prospect: how do you ensure that your website visitors are giving you their attention and taking the desired action? It is here where psychological marketing comes in.... keep reading about Top Psychological Marketing Tricks to Boost Website Conversions

The Pros and Cons of One-Page Websites

One-page websites are becoming increasingly popular as a way to quickly and easily showcase products or services online. They offer the advantage of simplicity, convenience, and cost savings compared to traditional multi-page websites.

But before you jump into creating one, it is important to understand the pros and cons associated... keep reading about The Pros and Cons of One-Page Websites

7 Critical Website Conversion Mistakes to Avoid

Conversion optimization is a process of increasing the percentage of website visitors who take the desired action, such as filling out a form, buying a product, or subscribing to a service.

It's one of the most important aspects of online marketing, yet it's also one of the easiest things to... keep reading about 7 Critical Website Conversion Mistakes to Avoid

What is Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or downloading a file.

A high conversion rate means more business for you – so it’s important to focus on optimizing your... keep reading about What is Conversion Rate Optimization

5 Website Features to Get Rid of Immediately

There are a lot of website features out there that can hurt your business rather than help it. In this article, we will discuss some of the features you should get rid of immediately if you want to improve your website's performance.

These features can damage your conversion rates, scare... keep reading about 5 Website Features to Get Rid of Immediately

Common SEO Mistakes You May Be About To Make

seo strategy

Designing a new business website is one of the most important activities a business can undertake. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make

Upgrade to Google’s Dynamic Tagging Solution for Better Site Measurement

dynamic tagging solution

To better measure all online conversions on your website, upgrade your website tracking from your current Google Analytics tag (analytics.js) to the latest tag (gtag.js). The new solution offers a number of added benefits and enhancements, including:

  • More accurate conversion measurement
  • Future-proof conversion measurement
  • Code-less tag management
  • Faster and easier
  • ...

Tracking Marketing Results With KPIs

digital marketing kpi

Marketing is a must for any business. People can’t buy your products or services unless they are aware they exist, but that doesn’t mean every form of marketing is right for your business. How do you determine if your marketing plan is working?

Simple. Track the results.

The question then... keep reading about Tracking Marketing Results With KPIs

How to Hijack Competitor SEO

Search engine optimization (SEO) is a collection of tactics used to elevate your website's organic ranking on search engines such as Google and Bing. Due to the enormous benefits of being on the first page of results, with an even larger advantage to those who rank in the top three,... keep reading about How to Hijack Competitor SEO

How to Evaluate Keywords

Keywords are a core component of several marketing tactics. From SEO to content marketing to paid search, the keywords a business uses can make the difference between making a profit or going bankrupt. Thus, it's very important to use the right keywords when beginning a marketing campaign.

Evaluate your keywords... keep reading about How to Evaluate Keywords

The Basics of Content Marketing

Content marketing is a marketing tactic that relies on the use of messaging created by a business to promote said business. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to... keep reading about The Basics of Content Marketing

A Small Business Guide to SEO

SEO, search engine optimization, is more than a buzzword. It can have a measurable impact on your small business, increasing your site's organic traffic and guiding more people through your sales funnel. SEO tactics raise your small business profile, making it a smart way... keep reading about A Small Business Guide to SEO