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7 Critical Website Conversion Mistakes to Avoid

Conversion optimization is a process of increasing the percentage of website visitors who take the desired action, such as filling out a form, buying a product, or subscribing to a service.

It's one of the most important aspects of online marketing, yet it's also one of the easiest things to... keep reading about 7 Critical Website Conversion Mistakes to Avoid

What is Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or downloading a file.

A high conversion rate means more business for you – so it’s important to focus on optimizing your... keep reading about What is Conversion Rate Optimization

5 Website Features to Get Rid of Immediately

There are a lot of website features out there that can hurt your business rather than help it. In this article, we will discuss some of the features you should get rid of immediately if you want to improve your website's performance.

These features can damage your conversion rates, scare... keep reading about 5 Website Features to Get Rid of Immediately

Common SEO Mistakes You May Be About To Make

seo strategy

Designing a new business website is one of the most important activities a business can undertake. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make

Upgrade to Google’s Dynamic Tagging Solution for Better Site Measurement

dynamic tagging solution

To better measure all online conversions on your website, upgrade your website tracking from your current Google Analytics tag (analytics.js) to the latest tag (gtag.js). The new solution offers a number of added benefits and enhancements, including:

  • More accurate conversion measurement
  • Future-proof conversion measurement
  • Code-less tag management
  • Faster and easier
  • ...

Tracking Marketing Results With KPIs

digital marketing kpi

Marketing is a must for any business. People can’t buy your products or services unless they are aware they exist, but that doesn’t mean every form of marketing is right for your business. How do you determine if your marketing plan is working?

Simple. Track the results.

The question then... keep reading about Tracking Marketing Results With KPIs

How to Hijack Competitor SEO

Search engine optimization (SEO) is a collection of tactics used to elevate your website's organic ranking on search engines such as Google and Bing. Due to the enormous benefits of being on the first page of results, with an even larger advantage to those who rank in the top three,... keep reading about How to Hijack Competitor SEO

How to Evaluate Keywords

Keywords are a core component of several marketing tactics. From SEO to content marketing to paid search, the keywords a business uses can make the difference between making a profit or going bankrupt. Thus, it's very important to use the right keywords when beginning a marketing campaign.

Evaluate your keywords... keep reading about How to Evaluate Keywords

The Basics of Content Marketing

Content marketing is a marketing tactic that relies on the use of messaging created by a business to promote said business. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to... keep reading about The Basics of Content Marketing

A Small Business Guide to SEO

SEO, search engine optimization, is more than a buzzword. It can have a measurable impact on your small business, increasing your site's organic traffic and guiding more people through your sales funnel. SEO tactics raise your small business profile, making it a smart way... keep reading about A Small Business Guide to SEO

8 Business SEO Must-Haves

Search engine optimization (SEO) improves your business’s organic search engine ranking, and with that comes more traffic (and customers) to your website. So, what’s the secret? What does a business need to improve their SEO?

In an earlier article, we discussed how to use your blog as an powerful search engine optimization... keep reading about 8 Business SEO Must-Haves

Search Engine Optimization and the Benefits of Blogging

Earlier we discussed how to tell if it's time to update your SEO strategy. Today we will discuss an easy way to improve your website's search engine optimization (or "SEO") by publishing content through blogging.

Blogging... keep reading about Search Engine Optimization and the Benefits of Blogging

How To Tell Its Time To Update Your SEO Keywords

Search engine optimization, or SEO, is the lifeblood of organic search and a tried and true digital marketing strategy through which a website can position itself highly in search engine results. One important aspect of an SEO is the keywords your website... keep reading about How To Tell Its Time To Update Your SEO Keywords

3 Ways to Get Your E-Commerce Site Ranking on Google

It can be daunting for e-commerce businesses to compete against their peers to establish search rank on Google. But being competitive in your niche really comes down to setting up a strong digital footprint on Google.

We’ve already talked about different features that users expect when... keep reading about 3 Ways to Get Your E-Commerce Site Ranking on Google

How to Optimize Your Ecommerce Website Design For Promotions

Promotions are an effective sales tactic. They draw in new and returning customers, increasing sales and revenue. Promotions also encourage customers to connect more with your brand, raising their lifetime value by inciting them to buy more and more often.

While the same promotions that work for brick and mortar... keep reading about How to Optimize Your Ecommerce Website Design For Promotions