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7 Critical Website Conversion Mistakes to Avoid

Conversion optimization is a process of increasing the percentage of website visitors who take the desired action, such as filling out a form, buying a product, or subscribing to a service.

It's one of the most important aspects of online marketing, yet it's also one of the easiest things to mess up. In this article, we'll discuss seven common conversion mistakes and how to avoid them.

1. Poor Navigation Menus

One of the most common conversion mistakes is having a confusing navigation menu. Your visitors should be able to quickly find the information they need without being overwhelmed by too many options or links.

Too much clutter can overwhelm your visitors, leading them to abandon your website before taking any desired action.

2. Low Quality Stock Images

When it comes to conversions, visuals matter. Images can be used to draw attention to important information and add interest to a page.

However, using generic stock images can make your website look unprofessional and have a negative effect on conversions. Take the time to find relevant and visually appealing images that will engage your visitors.

3. Misplaced Videos

Videos are a great way to engage your visitors and help them get the information they need.

However, if you place your video in the wrong spot, it can distract from your message or even confuse visitors. Make sure to use videos strategically so that they don't interfere with conversions.

4. Slow Website Loading Times

Website loading times are critical for conversions. If your pages take too long to load, visitors may become frustrated and abandon your website before taking any desired action.

Make sure to optimize images and code on your pages so that they load quickly and efficiently.

5. Inadequate Calls-to-Action

Your calls-to-action should be clear, concise, and prominently displayed on your page. They should also have a sense of urgency so that visitors feel compelled to take the desired action.

Without a strong call-to-action, it can be difficult to convince visitors to convert. Make sure you use persuasive language in your CTA and create an attractive button or link that stands out from other page elements.

6. Long Email Signup Forms

When it comes to email signup forms, less is more. If your form has too many fields, visitors may become overwhelmed and abandon the process before completing it.

Make sure to only include essential information in your signup form—such as name, email address, and phone number—so that visitors can complete the form quickly and easily.

7. Avoid These Mistakes at All Cost

By avoiding these five common website conversion mistakes, you'll be able to optimize your website for conversions and maximize customer engagement.

Take the time to evaluate all aspects of your website and make adjustments where needed for optimal results. With a little bit of effort, you'll soon see an increase in customer conversions!

If you want to avoid these mistakes with your new website, Avatar can help. We have a team of highly skilled professionals ready to assist you in optimizing your website for conversions. Contact us today to get started.