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Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or downloading a file.

A high conversion rate means more business for you – so it’s important to focus on optimizing your... keep reading about What is Conversion Rate Optimization

Your business's website is more than a place for customers to get information and shop, it's also a representation of your brand. But you know this. It's why you've put the effort you have into building your current website. However, websites need frequent maintenance and, sometimes, significant upgrades. Just as your... keep reading about How to Tell It's Time To Upgrade Your Website

Obtaining a content management system is highly valuable for improving site performance and user experiences, improving SEO, and streamlining workflow. However, in today’s digital landscape where content is king, perhaps the greatest value of a CMS is to aid in the dissemination of consistent value-added content. Avatar... keep reading about CMS Best Practices for Content Marketing Success

Wireframing is generally the first step in the website design process, as it provides basic illustrations of the structure and components of the interface. Most businesses tend to digitally create their wireframes, with the complexity depending on the size of the company. Regardless, each wireframe should include enough information to... keep reading about 4 Wireframe Tips to Improve Site Performance