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Common SEO Mistakes You May Be About To Make

Designing a new business website is one of the most important activities a business can take. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make

How to Improve Your Website’s Sales Landing Pages

landing page

Sales landing pages are key to converting traffic to your website into sales and leads. A great landing page can make a huge difference in performance, while a poor landing page...well you know where this is going.

A landing page is a web page dedicated to converting leads. Often a... keep reading about How to Improve Your Website’s Sales Landing Pages

Boost Mobile Performance with AMP Pages

Since the third quarter of 2019, mobile devices have accounted for over 50% of global website traffic. Phones are increasingly becoming shoppers' primary way to browse the internet. With this shift in web traffic comes a shift in website design. That shift is AMP pages, websites whose code and design... keep reading about Boost Mobile Performance with AMP Pages

How To Tell It's Time To Overhaul Your Website / 2021 Website Overhaul Checklist

website upgrade

In the past six months, has your website:

  • Run or load slowly?
  • Not converted well?
  • Crashed frequently?
  • Become difficult to edit?
  • Doesn't show up in search results?
  • Had declining traffic?

If so, 2021 may be the year to overhaul your website.

Regardless of how well a website is maintained,... keep reading about How To Tell It's Time To Overhaul Your Website / 2021 Website Overhaul Checklist

Google Analytics Updates—What They Are and How to Activate Them

Google Analytics

We've previously talked about marketing KPIs because tracking performance is necessary to judge your business's health, growth areas, and problem areas. A popular way to do that is Google Analytics, a free website performance dashboard that recently underwent two major upgrades.

Gtag.js

What is it

Google Analytics connects to... keep reading about Google Analytics Updates—What They Are and How to Activate Them

How to Evaluate Keywords

Keywords are a core component of several marketing tactics. From SEO to content marketing to paid search, the keywords a business uses can make the difference between making a profit or going bankrupt. Thus, it's very important to use the right keywords when beginning a marketing campaign.

Evaluate your keywords... keep reading about How to Evaluate Keywords

The Basics of Content Marketing

Content marketing is a marketing tactic that relies on the use of messaging created by a business to promote said business. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to... keep reading about The Basics of Content Marketing

A Small Business Guide to SEO

SEO, search engine optimization, is more than a buzzword. It can have a measurable impact on your small business, increasing your site's organic traffic and guiding more people through your sales funnel. SEO tactics raise your small business profile, making it a smart way... keep reading about A Small Business Guide to SEO

8 Business SEO Must-Haves

Search engine optimization (SEO) improves your business’s organic search engine ranking, and with that comes more traffic (and customers) to your website. So, what’s the secret? What does a business need to improve their SEO?

In an earlier article, we discussed how to use your blog as an powerful search engine optimization... keep reading about 8 Business SEO Must-Haves

Search Engine Optimization and the Benefits of Blogging

Earlier we discussed how to tell if it's time to update your SEO strategy. Today we will discuss an easy way to improve your website's search engine optimization (or "SEO") by publishing content through blogging.

Blogging... keep reading about Search Engine Optimization and the Benefits of Blogging

How To Tell Its Time To Update Your SEO Keywords

Search engine optimization, or SEO, is the lifeblood of organic search and a tried and true digital marketing strategy through which a website can position itself highly in search engine results. One important aspect of an SEO is the keywords your website... keep reading about How To Tell Its Time To Update Your SEO Keywords

3 Ways to Get Your E-Commerce Site Ranking on Google

It can be daunting for e-commerce businesses to compete against their peers to establish search rank on Google. But being competitive in your niche really comes down to setting up a strong digital footprint on Google.

We’ve already talked about different features that users expect when... keep reading about 3 Ways to Get Your E-Commerce Site Ranking on Google

SEO Tips for Ecommerce Websites

Search engine optimization, SEO for short, are the tactics used to make web pages more visible to internet browsers using search engines like Google and Bing. Visibility, or page rank, is determined by where a web page shows up in search results, for example on the first (awesome), second (good)... keep reading about SEO Tips for Ecommerce Websites

4 Digital Tools and Strategies to Incorporate in a Business Website in 2018

digital marketing

For a business to truly succeed in today’s world, it will need to integrate a solid digital marketing strategy. Without a proper plan in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be difficult to discover. Avatar Web... keep reading about 4 Digital Tools and Strategies to Incorporate in a Business Website in 2018

Important Elements to Include in B2B Websites

B2B websites are focused on different messages, functionality, and targeting than B2C websites and should be designed with that in mind. From lead generation to e-commerce sales, B2B businesses must keep a focus on providing a goal-driven website for business growth and a great user-experience for potential clients.

  • Lead
  • ...