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For a business to truly succeed in today’s world, it will need to integrate a solid digital marketing strategy. Without a proper plan in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be difficult to discover. Avatar Web Design New York provides four digital tools and strategies to incorporate into your business website for 2018 and beyond.

Chatbots: Chatbots are comprised of Artificial Intelligence (AI) technology and allow for easy communication with customers. Rather than grow frustrated with the slowness of a call center representative, patrons prefer the use of chatbots due to a variety of reasons. The technology is designed to provide customer service, product recommendations, and will engage customers through targeted marketing campaigns. If a customer has an issue with a product, they can connect with the chatbot to explain the problem and the automated service will input that information to provide a recommendation on how to fix the situation. Chatbots are widely regarded as the future of customer service and possess a strong capability of bringing in and retaining customers.

Search Engine Optimization (SEO): SEO has emerged as the foundation of every digital marketing strategy. This process has led to the increasing of website’s organic search ranking through the use of on-page HTML structure, website architecture, page content, keyword usage, and inbound links. To enhance on-page SEO, it is recommended that a business includes the proper keywords, title tags, header tags, body content (at least 300 words of text) and internal linking. This strategy is ultimately designed to optimize user experience, reach, potential for conversion, exposure for brand awareness, and consumer insight, and should be seen as an investment for a company looking to expand their business.

Email Marketing: Economic and cost-effective, email marketing provides business owners with an opportunity to reach a large number of customers in an easy and inexpensive manner. As opposed to social media marketing, email marketing allows companies to address potential customers individually by name, yielding a more personable experience. Businesses commonly employ this tactic for building relationships with prospects, leads, current consumers, and even past customers.

Video Advertising: Internet users love to watch videos, and businesses have taken notice by including them in their digital campaigns. Video ads tend to be effective as they can capture the audience’s attention in an engaging way and leave an impression that includes both sight and sound. This marketing technique has the power to create captivating ads that increase brand awareness, provide great return on investment (ROI), build trust, and most importantly appeals to mobile users. Businesses have turned to several creative tricks for producing successful video content, such as adding captions to the videos to make them understandable even when muted.