Earlier we discussed how to tell if it's time to update your SEO strategy. Today we will discuss an easy way to improve your website's search engine optimization (or "SEO") by publishing content through blogging.
Blogging got its start as online diaries posted, mainly by individuals, during the early days of the Internet. Blogging was a simple, easy and fun way for people to express themselves online. Since then, blogging has been transformed into a powerful digital marketing technique used by a myriad of individuals, organizations and businesses. While blogging is still simple, easy and fun, the majority of bloggers today say their primary reason for blogging is making money.
Blogging has become a business and there are severals ways blogging can improve your website's SEO and help your business make more money.
Firstly, blogging keeps your website’s content fresh. Modifying content on a website is one way to tell search engines that your website (and your business) is not static, but is, instead, active, growing and producing content that contributes to a robust online community. Thus, websites that publish new content on a regular basis will have an SEO edge over ones that do not.
Additionally, each blog article you post to your website is an opportunity to include keywords people commonly use to search for businesses similar to your own. For each post that includes a particular keyword or keywords, your website now has a web page promoting that keyword as a search term. Think of a blog post as a mini advertisement for your business. Publish a series of blogs around a keyword(s) and you will increase your site's search rank for that topic.
People online are looking for information. Search engines exist to highlight web pages with content relevant to the information for which people are searching. Hence, posting new web pages to your website containing content about popular and relevant subjects attract people search for such content to your website. The more traffic your website attracts, the more relevant search engines consider your website.
Blog content you offer can vary from company news to general interest articles, troubleshooting guides or detailed explanations of services or products. Learn what information visitors are looking for that your website lacks and provide it. If an answer can't be found on your site, web visitors will look elsewhere and take their business with them.
Every blog post is a representation of your brand. Thus, publishing quality content can help you establish trust and reputation in the market. Consumers as well as other companies and organization show trust in your company by visiting your website frequently and publishing content that links to your website. Both traffic and links (or “backlinks”) are an important metrics used by search engine to determine the rank of your web pages in search results. Each blog post you publish is a potential new touchpoint for your customers, fans, industry peers and search engines. It could be shared on social media. Another web page might link to a statistic or graphic. It might be included in an email list or added to the resource or links section of another website.
Building your website’s visibility online through blogging should become a vital part of companies Internet marketing strategy. You’d be remiss in leaving it out of your business marketing plan.