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On the surface, website metrics seem to be telling you a lot about your website. Lots of traffic and pageviews may indicate that your website is performing optimally. But it’s not always obvious which metrics best reflect how a site actually performs in terms of achieving your business and marketing goals.... keep reading about Website Metrics and Which Ones Matter

Designing a new business website is one of the most important activities a business can undertake. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make

Since the third quarter of 2019, mobile devices have accounted for over 50% of global website traffic. Phones are increasingly becoming shoppers' primary way to browse the internet. With this shift in web traffic comes a shift in website design. That shift is AMP pages, websites whose code and design... keep reading about Boost Mobile Performance with AMP Pages

We've previously talked about marketing KPIs because tracking performance is necessary to judge your business's health, growth areas, and problem areas. A popular way to do that is Google Analytics, a free website performance dashboard that recently underwent two major upgrades.

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Google Analytics connects to... keep reading about Google Analytics Updates—What They Are and How to Activate Them

Social media is a constantly evolving and expanding landscape. It can be hard to keep track of and even harder to manage accounts on every platform. Each social media site has its own culture; learning how to integrate and while building an understanding of the offerings available to brands is... keep reading about Social Media: Current Trends and Marketing Opportunities

A software stack is a set of systems or components needed to build complex platforms such as dynamic websites and web applications. Programs and applications run on top of each other using compatible code. While a variety of software stacks exist, LAMP is the industry standard. It powers WordPress, ... keep reading about The Benefits of a LAMP Stack

Search engine optimization (SEO) is a collection of tactics used to elevate your website's organic ranking on search engines such as Google and Bing. Due to the enormous benefits of being on the first page of results, with an even larger advantage to those who rank in the top three,... keep reading about How to Hijack Competitor SEO