new york web design & development blog by Avatar New York

Wireframing Best Practices

06 June 2017 • Posted By: todd, managing director

Think of website and app wireframing as a blueprint, or a skeleton. It’s the basic framework for layouts, functionality, and user-flow. The details get added later; establishing a strong foundation is key in creating a successful website or app. Avatar web design New York discusses wireframing best practices.

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web design & development

wireframes

user interface

information architecture

4 Primary Benefits of Static Site Generators

30 May 2017 • Posted By: todd, managing director

Static site generators retain key benefits from hand-coded static sites and fully-functioning content management systems and marry them into one effective tool. SSGs utilize CMS concepts, such as template usage to create static HTML-only websites on development machines or staging servers. Static Site Generators can provide improved performance, security, flexibility,... keep reading about 4 Primary Benefits of Static Site Generators

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web design & development

static websites

minification

Clarity Benefit Solutions Wins 'Award of Distinction'

24 May 2017 • Posted By: todd, managing director

Clarity Benefit Solutions, (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves.

We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in... keep reading about Clarity Benefit Solutions Wins 'Award of Distinction'

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web awards

new york web design

clarity benefits solutions

Communicator Awards

5 JavaScript Library and Wireframe Trends for 2017

23 May 2017 • Posted By: todd, managing director

JavaScript has long been hailed among the best programming languages to use. JavaScript creates dynamic interfaces, creates high functioning web apps quickly, allows for real-time page modification, and simplifies code structuring. JavaScript is also constantly evolving to provide better solutions for web development and design.

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web design & development

javascript

Ansa Assuncao Wins 'Award of Distinction'

17 May 2017 • Posted By: todd, managing director

Ansa Assuncao wanted a new website to better showcase their business litigation law firm, national presence, and team of seasoned trial lawyers.

We worked with Ansa to produce a well designed responsive website with a feature rich website with easy to find information and calls to... keep reading about Ansa Assuncao Wins 'Award of Distinction'

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5 Ways Artificial Intelligence can Improve E-Commerce Metrics

16 May 2017 • Posted By: todd, managing director

Artificial intelligence is the latest wave in elevating e-commerce experiences and revenue. From profit margin growth to improved conversion, artificial intelligence is changing the way e-commerce sites are growing their businesses.

AI can increase profit margins Websites, and e-commerce sites are far more

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web design & development

ecommerce

artificial intelligenc

chat

Important Elements to Include in B2B Websites

09 May 2017 • Posted By: todd, managing director

B2B websites are focused on different messages, functionality, and targeting than B2C websites and should be designed with that in mind. From lead generation to e-commerce sales, B2B businesses must keep a focus on providing a goal-driven website for business growth and a great user-experience for potential clients.

Lead

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web design & development

Conversational UI and How It Benefits Business Websites

25 April 2017 • Posted By: todd, managing director

The user interface for business sites can have a big impact on the success of the site and business revenue through the online channel. A good UI will simplify navigation and use for website visitors. Conversational interfaces, when executed properly, leverage human-like interactions... keep reading about Conversational UI and How It Benefits Business Websites

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web design & development

trends

Modern-Retro Trend in Web Design

18 April 2017 • Posted By: todd, managing director

It’s hard to peruse the web these days without coming across sites that utilize the modern-retro trend. This is due to the fact that while there are some potential drawbacks, such as long-term sustainability for any trend, modern-retro web design is appealing and drives results.

Modern-retro design encompasses... keep reading about Modern-Retro Trend in Web Design

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web design & development

trends

Tune Up Fitness Launches New Website

12 April 2017 • Posted By: todd, managing director

Tune Up Fitness Worldwide® is a leading source of premium fitness products, classes and instructional dvds, sold through their ecommerce website, tuneupfitness.com. Tune Up Fitness and Avatar New York began working together in 2013, building an ecommerce platform that supported the needs of... keep reading about Tune Up Fitness Launches New Website

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new york web design

responsive web design

drupal development

4 Website Menu Trends that Improve UX and Website Metrics

11 April 2017 • Posted By: todd, managing director

Menu trends have changed a lot over the years. That’s because navigation is one of the most important aspects of web design. Ensuring that users can efficiently and intuitively navigate a website through menu best practices results in better user retention, more traffic, repeat business, positive digital... keep reading about 4 Website Menu Trends that Improve UX and Website Metrics

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web design & development

user experience

website metrics

Ansa Assuncao Wins 'Gold' Web Award

10 April 2017 • Posted By: todd, managing director

Ansa Assuncao wanted a new website to better showcase their business litigation law firm, national presence, and team of seasoned trial lawyers.

We worked with Ansa to produce a well designed responsive website with a feature rich website with easy to find information and calls to... keep reading about Ansa Assuncao Wins 'Gold' Web Award

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web awards

new york web design

ansa assuncao

horizon interactive awards

Clarity Benefit Solutions Wins 'Gold' Web Award

06 April 2017 • Posted By: todd, managing director

Clarity Benefit Solutions, (formerly Beneflex) wanted a new brand and website to support the growth of their business, as their industry changes and evolves.

We worked with Clarity to create a new online persona and website, both of which highlight Clarity's best in... keep reading about Clarity Benefit Solutions Wins 'Gold' Web Award

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web awards

new york web design

clarity benefits solutions

horizon interactive awards

5 Typography Trends for Modern Web Design

05 April 2017 • Posted By: todd, managing director

Web designers are more focused on typography today than they have ever been before. That’s because we now understand the role that typography plays in web design and the user’s experience. Website visitors want to understand the purpose of a brand, their site, and how to navigate... keep reading about 5 Typography Trends for Modern Web Design

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web design & development

typography

5 Tips for Designing Websites with SEO in Mind

28 March 2017 • Posted By: todd, managing director

Search engine optimization plays an enormous role in a website’s success. It makes a website more visible to users, which drives traffic and, ultimately, results. Below we share five tips for designing websites with SEO in mind.