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Updating your website can be stressful. You know you need to improve your website's performance, but what's the best approach. Just as your business evolves and develops, your website needs to do the same. Here are some options you can consider in deciding how to update your online presense in 2022.

Business Updates

When a business introduces new offerings or pivots to a different business model, their website may need small or major updates to stay in sync. As your business develops, your website needs to follow the same path. Updates to your website could include changing content, adjusting your SEO strategy or branding as well as a site refresh or redesign. Your website should reflect how your business operates today, not last year.

Platform Upgrades

As a website ages, it may become incompatible with other platforms or its security and usability may start to degrade. Features you rely on to manage content, market your site or sell products may stop working. In some cases, new features you may wish to take advantage of may not be available for older software versions. Security also increasingly becomes an issue for older websites. If your website has not been been upgraded in several years, it may be time to consider re-platforming to software that contains new and improved features and security.

Performance Decreases

Performance decreases can vary from a reduction in leads, decreases in orders or a decline in website visitors. If your KPIs are dropping, it's time to reevaluate your website, identify the weak points, and improve them. Things to look for include:

• Page load times
• Compelling calls-to-action
• Quality of your content
• Ease of navigation

Performing a comprehensive website audit which evaluate your SEO performance, page load time and usability would be a great first step in getting your website performance back on track.

Redesign or a Design Refresh

The digital ecosystem moves fast. Not just in the shifting landscape of tecnology and marketing, but also in terms of website design. A site designed over five years ago may appear dated and unappealing and can make a potential customer wonder if a business can handle the demands of the day. If your website is more than five years old, it's probably time to consider a redesign or refresh.

Contact us to find out if your web technology matches the current state of your business, is up to performance and security standards, and encourages the sale of your products or services.