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Tracking Marketing Results With KPIs

Marketing is a must for any business. People can’t buy your products or services unless they are aware they exist, but that doesn’t mean every form of marketing is right for your business. How do you determine if your marketing plan is working?

Simple. Track the results.

The question then... keep reading about Tracking Marketing Results With KPIs

How to Hijack Competitor SEO

Search engine optimization (SEO) is a collection of tactics used to elevate your website's organic ranking on search engines such as Google and Bing. Due to the enormous benefits of being on the first page of results, with an even larger advantage to those who rank in the top three,... keep reading about How to Hijack Competitor SEO

Speed Suckers: What's Slowing Your Website's Speed

We've all experienced frustration with a slow loading website, finally giving up and going to another page. For a business, long load times are a two-punch KO. Not only do customers leave your site before making a purchasing or completing another type of desired action, but slow speeds also... keep reading about Speed Suckers: What's Slowing Your Website's Speed

How to Evaluate Keywords

Keywords are a core component of several marketing tactics. From SEO to content marketing to paid search, the keywords a business uses can make the difference between making a profit or going bankrupt. Thus, it's very important to use the right keywords when beginning a marketing campaign.

Evaluate your keywords... keep reading about How to Evaluate Keywords

The Basics of Content Marketing

Content marketing is a marketing tactic that relies on the use of messaging created by a business to promote said business. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to... keep reading about The Basics of Content Marketing

A Small Business Guide to SEO

SEO, search engine optimization, is more than a buzzword. It can have a measurable impact on your small business, increasing your site's organic traffic and guiding more people through your sales funnel. SEO tactics raise your small business profile, making it a smart way... keep reading about A Small Business Guide to SEO

It's Coming...What to Know About Drupal 9

Drupal is a content management system and web development platform, one of the many software options that help businesses manage the look, structure, and content of their website. From the text box where you write your blog articles to posting lead gen forms, Drupal is how a website is created.... keep reading about It's Coming...What to Know About Drupal 9

8 Business SEO Must-Haves

Search engine optimization (SEO) improves your business’s organic search engine ranking, and with that comes more traffic (and customers) to your website. So, what’s the secret? What does a business need to improve their SEO?

In an earlier article, we discussed how to use your blog as an powerful search engine optimization... keep reading about 8 Business SEO Must-Haves

How to Tell It's Time To Upgrade Your Website

Your business's website is more than a place for customers to get information and shop, it's also a representation of your brand. But you know this. It's why you've put the effort you have into building your current website. However, websites need frequent maintenance and, sometimes, significant upgrades. Just as your... keep reading about How to Tell It's Time To Upgrade Your Website

Search Engine Optimization and the Benefits of Blogging

Earlier we discussed how to tell if it's time to update your SEO strategy. Today we will discuss an easy way to improve your website's search engine optimization (or "SEO") by publishing content through blogging.

Blogging... keep reading about Search Engine Optimization and the Benefits of Blogging

How To Tell Its Time To Update Your SEO Keywords

Search engine optimization, or SEO, is the lifeblood of organic search and a tried and true digital marketing strategy through which a website can position itself highly in search engine results. One important aspect of an SEO is the keywords your website... keep reading about How To Tell Its Time To Update Your SEO Keywords

3 Ways to Get Your E-Commerce Site Ranking on Google

It can be daunting for e-commerce businesses to compete against their peers to establish search rank on Google. But being competitive in your niche really comes down to setting up a strong digital footprint on Google.

We’ve already talked about different features that users expect when... keep reading about 3 Ways to Get Your E-Commerce Site Ranking on Google

How to Optimize Your Ecommerce Website Design For Promotions

Promotions are an effective sales tactic. They draw in new and returning customers, increasing sales and revenue. Promotions also encourage customers to connect more with your brand, raising their lifetime value by inciting them to buy more and more often.

While the same promotions that work for brick and mortar... keep reading about How to Optimize Your Ecommerce Website Design For Promotions

Choosing the Right Payment Processor for Your Ecommerce Website

Today webite owners can choose from a plethora of payment options when processing payments on their website, including credit cards, Apple and Google Pay, or even Bitcoin, just to name a few. In our recent article about areas of your business your ecommerce website should support,... keep reading about Choosing the Right Payment Processor for Your Ecommerce Website

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4 Website Features Every Healthcare Website Should Have

healthcare website design
Website features the help healthcare company we site should have to effectively market their services.