Blog

APA and VISA® Launch New Paycard Portal

25 March 2013
Tags: 
new york web design
web design and development

The American Payroll Association and VISA came to us to update the branding and redesign of the APA VISA Paycard Portal, an educational resource about payroll card programs. As the portal's main sponsor, VISA felt the portal was not well organizied and difficult to navigate.

Through several collaborative workshops, we completely... keep reading about APA and VISA® Launch New Paycard Portal

Your Business Website and Responsive Design

19 March 2013
Tags: 
new york web design
web design and development
responsive design
seo
website marketing

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain... keep reading about Your Business Website and Responsive Design

Certified scrum master in the house

18 March 2013
Tags: 
news
project management
scrum
agile
web design and development

Just wanted to let everyone know Avatar has a newly minted certified scrum master in our midst. And no, this has nothing to do with rugby - I think - right Tania?

Tania Guinsberg, one of our rock star PMs, completed an Agile Scrum certification course last week and aced... keep reading about Certified scrum master in the house

When websites go wrong, businesses go right after them

24 February 2013
Tags: 
web design and development
project management
seo
website marketing

A successful website takes two important things into account. First, your business' goals and objectives.

  • How do you sell your business to your customers? Your services? Your products?
  • What business software or platforms, other than a website, support your business?
  • Who in your business will administer the site and
    • ...
keep reading about When websites go wrong, businesses go right after them

Avatar New York launches new website for Goodwill NY / NJ

12 November 2012
Tags: 
news
new york website design
web design and development

Working with a large, multi-division organization has it's own particular set of challenges and rewards. Rebuilding Goodwill NY / NJ main website used by consituents, the general public and staff members, was no different. On Wednesday, after several months of detailed planning, scruplous site architecting, carefully... keep reading about Avatar New York launches new website for Goodwill NY / NJ

Sonnier & Castle plans a party for their website launch...

18 October 2012
Tags: 
new york website design
web design and development

Sonnier & Castle, a luxury events and catering company, planned a party for their website launch. Two weeks before launch, their recipe for successful still lacked one key ingredient - someone to develop a platform to display the beautiful design and lovely photography.

For us,... keep reading about Sonnier & Castle plans a party for their website launch...

Schutz Shoes Microsite and Store Launch

01 October 2012
Tags: 
news
web design and development
new york web design

We are excited to annouce the launch of a fashion microsite for Schutz, a shoe designer and retailer based in Brazil. Schutz wanted to create a Microsite to launch in time with their first US store opening on New York's Madison Avenue. We worked with... keep reading about Schutz Shoes Microsite and Store Launch

Send The Trend has never been Trendier

15 September 2012
Tags: 
web design and development
new york website design
branding

Send The Trend, an online fashion retailer and subsidiary of QVC, came to us to rebrand and redesign their website. But this wasn’t just a “refresh”, it was more like a “redo” as the motivation behind doing the project was a change in business model... keep reading about Send The Trend has never been Trendier

Agile Scrum. This is how we do it.

16 July 2012
Tags: 
agile scrum
web design and development
project management

We use the Agile Scrum development methodology to produce most of our work, particularly for larger, complex projects. Using, Agile Scrum, the project team (Us) organizes project work into a series of design and development cycles. The main benefit for the product owner (You) is a bird's eye view of... keep reading about Agile Scrum. This is how we do it.

How We took a fitness website design ‘challenge’ to Improve student health

22 May 2012
Tags: 
web design and development

Avatar New York announces the launch of a new interactive online fitness educational platform that teaches youth healthy habits. The platform incorporates a completely custom website design, front-end development, and back-end content management system with many user-friendly program administration tools.

In addition to tools... keep reading about How We took a fitness website design ‘challenge’ to Improve student health