blog

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain that more than a few of these people will someday land on your website.

With today’s mobile first mindset, every business owner needs a strategy to harness the potential of the mobile gadget market. Making your web property mobile friendly is one of the easiest and most cost-effective ways to enhance user experience and increase accessibility for current and potential customers and clients.

What is responsive design?

Responsive design is a technique that alters a website’s layout to appear with high clarity on screens of any size and resolution. In essence, a responsive website "responds" to a device's available screen real estate to optimize the site's navigability and context display for that device.

As illustrated in the below example, a responsive website might display several columns of information on a desktop monitor. Alternatively, on a smart phone, the design “stacks” the content into fewer columns making the site easily browsable using a touch screen and without losing content legibility. Read our JimmyJazz.com case study to find out more about this responsive website design solution.

What advantages of responsive design accrue to your business?

One advantage of responsive design is that a single website is sufficient to serve all your customers or clients. You don’t have to spend extra money on designing two separate websites, one for desktop and one for smaller screens.

Responsive websites also offer SEO benefits. Google is now using a website responsiveness to calculate pagerank. Also, when you have two websites, you need to work on optimizing each of them separately. With responsive design, you need one SEO campaign focused on one website.

Responsive design increases user traffic, time on site, page views and conversions. Virtually every statistic on mobile usage and behavior shows that mobile friendly websites rank higher than their mobile "unfriendly" cousins.

Finally, responsive design techniques are themselves responsive. We can custom tailor a solution that suits your business strategy, user statistics and budget.

Avatar New York web design is based in New York City and specializes in providing custom design and development solutions for many business types.