Blog

How website design helped Moguldom find its purpose

Moguldom Media Group is an global leader in the digital media realm focused on women, multicultural, and emerging markets. Moguldom wanted a website that connected with their clients and continued to effectively market their innovative advertising products.

Moguldom Case Study Image... keep reading about How website design helped Moguldom find its purpose

Avatar New York Plus

avatar new york on google+

If you have haven't already heard, we're on Google Plus!  Unfortunately, we were not deemed large enough to get our own... keep reading about Avatar New York Plus

It can cost a fortune to make a website look cheap

It’s a phone call I receive more than I should. A business owner stuck in the middle of a stalled website design project, having wasted months of time and effort not to mention several thousands of dollars, with little to show for it in return – if lucky. The truly... keep reading about It can cost a fortune to make a website look cheap

Google and responsive design

Google wants Internet users to "experience the full richness of the web." Part of this experience is browsing the web on mobile devices. How about including whether a site uses a responsive design as part of a website's Pagerank, Google? Check.

It will no longer be sufficient to have a... keep reading about Google and responsive design

Spring is here and we're hiring!

Spring is finally here and we’re looking for some smart, creative people who are experts in the digital space and can help us generate amazing results for our clients.  Avatar is a dynamic and challenging company that has received many accolades, both by clients and employees!  We offer competitive salaries... keep reading about Spring is here and we're hiring!

APA and VISA® Launch New Paycard Portal

The American Payroll Association and VISA came to us to update the branding and redesign of the APA VISA Paycard Portal, an educational resource about payroll card programs. As the portal's main sponsor, VISA felt the portal was not well organizied and difficult to navigate.

Through several collaborative workshops, we completely... keep reading about APA and VISA® Launch New Paycard Portal

Your Business Website and Responsive Design

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain... keep reading about Your Business Website and Responsive Design

Certified scrum master in the house

Just wanted to let everyone know Avatar has a newly minted certified scrum master in our midst. And no, this has nothing to do with rugby - I think - right Tania?

Tania Guinsberg, one of our rock star PMs, completed an Agile Scrum certification course last week and aced... keep reading about Certified scrum master in the house

When websites go wrong, businesses go right after them

A successful website takes two important things into account. First, your business' goals and objectives.

  • How do you sell your business to your customers? Your services? Your products?
  • What business software or platforms, other than a website, support your business?
  • Who in your business will administer the site and
  • ...

This is how we roll!

We not only design and develop amazing e-commerce websites and apps, we've also been know get a five bagger.  This year was no exception with team drupal vs. team magento going head to head.  Enjoy the photos of us open bowling at our anuual holiday party at Frames in NYC. ... keep reading about This is how we roll!

High Performance for the Holidays

Happy Cyber Monday!  We've been working hard over the past few months to get our clients ready for this year's holiday season and want to share some of the tricks of the trade we use to keep our e-commerce clients happy and... keep reading about High Performance for the Holidays

Increase Your Website Intelligence

Google has a neat little tool that is now available to all.  It's called Intelligence Events and it can provide you valuable information at a glance, rather than having to drill down into analytics to see if there is anything stands out.  To see what Google... keep reading about Increase Your Website Intelligence

Avatar New York launches new website for Goodwill NY / NJ

Working with a large, multi-division organization has it's own particular set of challenges and rewards. Rebuilding Goodwill NY / NJ main website used by consituents, the general public and staff members, was no different. On Wednesday, after several months of detailed planning, scruplous site architecting, carefully... keep reading about Avatar New York launches new website for Goodwill NY / NJ

Operating (remotely) During Hurricane Sandy

As you may know, our office, located down in TriBeCa has been closed since Monday afternoon due to Hurricane Sandy.  We are still without power, but operating remotely until conEd get's us back online.  You can of course... keep reading about Operating (remotely) During Hurricane Sandy

Sonnier & Castle plans a party for their website launch...

Sonnier & Castle, a luxury events and catering company, planned a party for their website launch. Two weeks before launch, their recipe for successful still lacked one key ingredient - someone to develop a platform to display the beautiful design and lovely photography.

For us,... keep reading about Sonnier & Castle plans a party for their website launch...