Blog

Why Small Is Good

We relaunched our website earlier this year after rebranding Avatar New York. In the process, we had some fun and learned a few things about ourselves and our company, we know will translate into ever better work for our clients. Here are a few highlights.

Know Thyself
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4 Simple UX Best Practices for Scrolling Websites

The web's continued move to become a more beautiful and engaging place has been bolstered by big, immersive, scrolling pages on desktop version websites. Part of this trend includes adapting and rightfully discarding some website design conventions. However, there remain a few simple UX best practices that can continue to... keep reading about 4 Simple UX Best Practices for Scrolling Websites

Google and responsive design

Google wants Internet users to "experience the full richness of the web." Part of this experience is browsing the web on mobile devices. How about including whether a site uses a responsive design as part of a website's Pagerank, Google? Check.

It will no longer be sufficient to have a... keep reading about Google and responsive design

Your Business Website and Responsive Design

According to Google, nearly 75% of people online prefer a mobile-friendly site. And 50% of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Exactly how Google derived these numbers, they didn’t say; though we can say for certain... keep reading about Your Business Website and Responsive Design