Avatar New York Profiles 3 App Development Mistakes That Businesses Should Avoid

New York, NY— Avatar New York is an award-winning web design company based in New York City. With innovative websites customized for each business’s clientele, Avatar New York helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York keeps business owners up to date with the latest, most effective web development techniques so they get the most out of their digital audience. One of the most recent trends is developing apps for businesses. Companies in all industries are publishing apps to give customers easy access to their products or services.

Although app design has become a key component in most web design New York campaigns, there three common mistakes that can limit an app’s effectiveness:

1. Using the Wrong Design Platform

Developers must consider the impact that their chosen design platform will have on their app because failure to identify the pros and cons of each platform may limit your audience. According to Todd Johnson, managing director of Avatar New York, “Platform selection should only take place after in-depth scrutiny of your goals and options.”

iOS reigns supreme in the United States, but Android is the most popular device in the world. If your users are American, then iOS will cater to their needs; however, you should choose Android if your audience is global.

2. Designing Apps Like Standard Websites

Mobile apps are not websites; they do not have the same functions, and they must adapt to smaller screens. Many developers make the mistake of designing their app to function as a miniature website. In addition to diminishing the user experience, designing an app to function like a webpage can convince Apple to reject it from the App Store.

Apps should serve as an extension of your web presence by offering convenient features that create a completely new experience for users. The most important consideration when designing an app is fulfilling a need of your users.

3. Expecting the App to Sell Itself

The world of app development is rife with competitors, all of whom are vying for the attention of consumers. Your app may be the best tool on earth, but if you do not increase its visibility with a comprehensive advertising plan, it may become lost among the crowd.

One idea to jumpstart the marketing of your app is to design it so the Apple Store will feature it under Apple’s expected releases. You should also develop the app with the newest software so it is as versatile as possible. Of course, you can inform your customers of the app’s launch by using Facebook posts, Twitter posts and email marketing.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.