Blog

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or downloading a file.

A high conversion rate means more business for you – so it’s important to focus on optimizing your... keep reading about What is Conversion Rate Optimization

Have you ever visited a website and had a hard time finding what you were looking for? Or maybe the website was so slow that it made you want to give up?

This is often caused by friction on the website. Friction can be defined as anything that makes it... keep reading about 5 Ways to Reduce Website Friction

On the surface, website metrics seem to be telling you a lot about your website. Lots of traffic and pageviews may indicate that your website is performing optimally. But it’s not always obvious which metrics best reflect how a site actually performs in terms of achieving your business and marketing goals.... keep reading about Website Metrics and Which Ones Matter

Designing a new business website is one of the most important activities a business can undertake. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make

Since the third quarter of 2019, mobile devices have accounted for over 50% of global website traffic. Phones are increasingly becoming shoppers' primary way to browse the internet. With this shift in web traffic comes a shift in website design. That shift is AMP pages, websites whose code and design... keep reading about Boost Mobile Performance with AMP Pages