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One-page websites are becoming increasingly popular as a way to quickly and easily showcase products or services online. They offer the advantage of simplicity, convenience, and cost savings compared to traditional multi-page websites.

But before you jump into creating one, it is important to understand the pros and cons associated... keep reading about The Pros and Cons of One-Page Websites

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or downloading a file.

A high conversion rate means more business for you – so it’s important to focus on optimizing your... keep reading about What is Conversion Rate Optimization

Have you ever visited a website and had a hard time finding what you were looking for? Or maybe the website was so slow that it made you want to give up?

This is often caused by friction on the website. Friction can be defined as anything that makes it... keep reading about 5 Ways to Reduce Website Friction

On the surface, website metrics seem to be telling you a lot about your website. Lots of traffic and pageviews may indicate that your website is performing optimally. But it’s not always obvious which metrics best reflect how a site actually performs in terms of achieving your business and marketing goals.... keep reading about Website Metrics and Which Ones Matter

Designing a new business website is one of the most important activities a business can undertake. The branding has to be right as well as the design. Choosing the right CMS and developer is crucial. And then there’s content.

With so much to worry about already, a solid SEO strategy... keep reading about Common SEO Mistakes You May Be About To Make