New York, NY—Avatar New York, an award winning New York web design agency, discusses the five keys to designing a successful travel website for The Lodge at Chaa Creek.
Todd Johnson, managing director of Avatar New York, a leading New York web design company, says that, while often informative, many travel websites fail to provide website visitors an enjoyable user experience. “Planning a trip can be an arduous undertaking. Providing an optimal online experience to potential travelers can significantly influence decision making,” he explains. “Chaa Creek wanted to differentiate themselves online from their regional competitors in Belize as well as internationally.
In addition to a design that meets Chaa Creek’s specific business requirements, the new website includes 5 key features that will allow Chaa Creek to successfully market themselves online for years to come.
Customized content management tools. “Google loves fresh and enticing content, because people love fresh and enticing content,” Johnson says. “One of Chaa Creek's main requirements was a platform that made content updates easy and efficient for their marketing staff. Building a consistent and logical set of content management tools was part of the project from the very beginning.”
SEO optimization. Digital marketing is the lifeblood of the travel industry,” he explains. “Ensuring that the new website was built to support Chaa Creek’s marketing efforts was critical to the overall success of the project.”
Online booking engine. “Making it easy to book accommodations and amenities online greatly enhances the value of a travel website,” he explains. “Once a visitor makes a decision, they should have the opportunity to purchase. Online booking made complete sense of Chaa Creek. We also integrated a Customer Service Chat solution to make contacting a representative easy.”
Responsive design. “Support for phones and tablets is a web standard today and becoming easier to implement as well,” says Johnson. “The travel industry has been slow to embrace responsive design. A mobile friendly, responsive solution is a tangible competitive advantage for Chaa Creek, allowing their website visitors to easily find important information and make travel decisions using their phones and tablets.”
Fast page loads. “Slow page load is annoying on any website, but especially if you’re researching an exciting trip,” he explains. “High develop standards, adequate hosting capacity and use of technologies, such as CDNs and DNS caching, ensure a website’s pages load quickly, even when displaying high definition photography and video. You don’t have to go crazy, just do what’s appropriate.”
The new Chaa Creek responsive website launched on a high-performance, cloud hosting solution in time for the start of Belize’s peak travel season.
Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.