New York, NY—Avatar New York, an award winning New York web design firm, discusses what three questions brands should ask when planning to build a mobile app.
The need for brands and businesses to create mobile apps has never been more apparent. Mobile apps are projected to bring in about $76 billion in revenue by 2017, and usage has grown steadily over the past few years. By the end of October 2014, mobile app downloads surpassed 85 billion with no signs of slowing down.
While most brands know they should design a mobile app, they usually don't know where to start. As an expert in web design, New York developer and Avatar New York managing director Todd Johnson says there are three major questions brands should ask themselves before creating a mobile app:
How will my app work, and what will be its key functions?
Which operating system(s) and device(s) should be able to use the app?
Is my website equipped to sustain the influx in traffic?
Johnson says that after businesses discuss the fine details they can begin talking about design. “Once businesses decide who their target market is and what they want the app to accomplish, then they can talk to a developer about design and functionality,” he says. “All great apps start with a plan first. Businesses must first discuss what will make this app an appealing download before they start worrying about aesthetics.”
However, Johnson says the design of the app is equally as important. “Apps must be built with clear navigation and fluid functionality,” he explains. “If your app doesn’t function well or look good, it won’t matter how unique it is, it will fail.”
Johnson urges business owners to discuss these questions with their developers to ensure that they design an innovative, user-friendly mobile app.
Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.