Avatar New York Explains 3 Website Components That Build Trust with Consumers

New York, NY— Avatar New York is a leading web design company based in New York City. With innovative websites tailored to each business’s clientele, Avatar New York helps companies attract new customers, increase revenue and enhance their online presence.

Avatar New York keeps business owners informed of the latest design trends so they can stay competitive in the digital marketplace. According to Todd Johnson, managing director of Avatar New York, “Most business owners know that a website can attract new customers, but few understand that a well-designed site can enhance customer loyalty and trust.”

When a business uses the Internet to reach customers who cannot access its brick-and-mortar storefront, the website defines the company’s image. This is why the site design should present a trustworthy, professional brand. The sad truth is few companies come to this realization, but any experienced web designer would testify that there are three website components that can instill trust in visitors:

1. Trust Symbols

“Trust symbols” add credibility to the company. These include press mentions, a physical location, client logos and awards. These should display clearly on several pages throughout the site. Additionally, security seals, such as those from TRUSTe, VeriSign and the Better Business Bureau, are essential when convincing clients that their information is safe from third parties.

2. Honest Content

The meta titles, meta description and any backlinks should represent the website in a legitimate, honest manner. Manipulating Internet users into visiting your site will make you appear untrustworthy. Also, when you list your products and services, you should not exaggerate them or make empty promises.

3. Site Behavior

Websites should be unique and creative to stand out from competitors, but they must also conform to Internet standards and the expectations of users. A trustworthy site uses elements that behave in an expected manner to make it easy for a visitor to browse the site, and to instill a sense of familiarity and confidence. Users trust fast load times, working links, email confirmations, tailored search filters and even a simple link from the site’s logo to its homepage.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.