Avatar New York Discusses 4 Reasons Businesses Should Consider Cross-Platform App Development

New York, NY— Avatar New York is an award-winning web design and app development firm. In a time when a website is essential for a business's success, Avatar helps clients stay competitive with cutting-edge design techniques and mobile-responsive webpages.

Avatar New York keeps business owners informed of the latest web design New York trends. Cross-platform app development has become popular among companies that want to engage customers on both Apple's iOS platform and Google's Android platform.

According to Todd Johnson, managing director of Avatar New York, "Studies show that 80 percent of all adults who use the Internet have a smartphone. Most of these smartphone owners use either Apple's iOS or Google's Android platform. Web designers are investigating ways to streamline the design process across both of these platforms."

Here are four ways that businesses can benefit from cross-platform app development:

1. Expanded Marketing Reach

When an app runs on both iOS and Android, it gives businesses a greater advertising reach because more users can download the app. Also, companies can promote one app with a single marketing campaign, which saves advertising dollars.

2. Easier Long-Term Maintenance

Maintaining an app and making changes is easier with a cross-platform app. You can sync updates across all platforms and devices at one time. In addition, with tools like Appcelerator and PhoneGap, teams code in HTML5 and then just convert for mobile platforms without having to start from scratch.

3. Consistent Design

One single code for the app design provides a consistent look and user experience, unlike using two different platforms. This enhances brand recognition and association. Users get the same design and overall feel, which is difficult when there are multiple development teams of different expertise levels.

4. Reduced Cost

Instead of hiring different designers for iOS and Android, businesses only need one experienced design team. This makes management less complicated and reduces development cost.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.