Avatar New York Details 5 Things to Look For When Doing a Website Audit

New York, NY—Avatar New York, an award winning New York web design firm, reveals the five most important elements on a website audit checklist, and encourages businesses to perform routine checks to ensure the success of the page.

When it comes to web design, businesses not only want to create a website that looks great, but also experiences a high volume of traffic and converts visitors into customers. Typically, businesses can boost conversion by making sure their website is in accordance with Google policies and preferences.

Google, the king of search engines, is constantly making changes to its algorithm, which determines the websites that will appear on the first page of search results for any given keyword. Websites that earn a coveted spot on the first page of results are more likely to increase traffic and experience higher conversion rates.

Todd Johnson, the managing director for Avatar New York, a leading New York web design firm, affirms that in order for websites and businesses to maintain a good ranking, they must audit their websites periodically. “Because Google is constantly updating its algorithm and altering preferences, it’s best to evaluate your website on occasion,” he explains. “You must make sure to give your website a full audit every quarter and make the necessary changes to keep your website performing and ranking as best as possible.”

Johnson reveals five important elements businesses must evaluate during a website audit:

  • Site load time. The site should be able to fully load without error in a matter of seconds. If the site takes longer than three seconds to load, most people will bounce from the page. “Check this time periodically to ensure your site is loading properly,” he says

  • The quality of the content. Each page should contain relevant, high quality content that links to appropriate keywords. “Too much or too little content could have an adverse effect. A decent amount would be around 300- 500 words,” he explains.

  • Proper indexing capability. “Be sure that you enable robots to index your site,” Johnson says. “Most developers know this and it should be included in your websites coding. However, it’s always good to make sure the setting is enabled in an audit.”

  • Clear meta descriptions and title tags. Meta descriptions and title tags should be keyword-rich and speak to the content on that landing page,” he says. “Often times, websites do not rank as high when their titles, keywords, and meta descriptions don’t match.”

  • The number of page errors. “With larger websites, you’re bound to run into some problems,” he concludes. “Check for broken links, such as 404 errors, 301 redirects, and internal server errors. An abundance of these links could force Google to flag your site, which is never good for websites hoping to increase conversion.”

Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.