Blogging is a time tested method of building connections, brand awareness, and outreach among Internet users online. Whether you maintain a company blog or run a personal or interest-based blog, there are a few elements that you should focus on to ensure your blog provides readers an optimal experience. Below we share four key factors of a successful blog:
1. Ease of Navigation. Ease of Navigation refers not only to navigation that is easy to use, but also to a blog that is easy to browse and read. Blogs come with many standard features that may or may not be useful to your readers. For example, if your blog is more topical in nature, more emphasis should be placed on the most recent posts and less emphasis on navigating to older posts. Each area of the blog should also be labelled accurately and in a way that appeals to your audience, with accessible links available to facilitate exploration.
2. Relevant Post Tags. Post tags are a system that allows each blog post to be tagged with relevant keywords, which is essential to a successful blog. Blog posts tagged with keywords not only help with SEO, but also allow blog posts with similar tags to be grouped together. Users who are looking for articles related to a specific topic will be able to navigate using post’s tags to and find the most relevant blog post.
3. Post Schedule. The frequency of your posts are less important than consistency. Readers of your blog will grow to expect new articles to appear on a predictable timeline. Whether you posts once or five times a week, maintaining a consistent posting schedule will not only encourage readership, but also establish a publication process that works for you.
4. Correct Spelling and Grammar. In order to be taken seriously by anyone who reads your page, always proofread posts and review any changes made to the site’s design. Your reputation is established through your blog’s pages and content, so it is important to ensure that you look and sound authoritative.