The Importance Of Responsive Web & Mobile App Design

The Internet today is accessed either by desktop or mobile, which means your website or app’s design must be responsive across all digital platforms. But what does “responsive design” mean? Avatar New York sheds light on what it means for websites and mobile apps to be responsive in design and why it’s crucial for the future of your business.

In 2011, mobile browsing accounted for 11% of total internet surfing. By 2015’s end, it was clearly established that traditional desktop browsing had already been overtaken by mobile. This means that the upcoming year of 2016 is a pivotal time for businesses who may be falling behind on the mobile responsive design necessity.

The biggest flaw in design today is a poor mobile user experience (UX). Most web browsing is performed today on-the-go through smartphone searches, which means your website needs to be easy to read and user-friendly in order to promote a positive UX. The mission of responsive design is to rearrange the elements on the screen to “respond” to different sized devices and screens. This promotes a happy viewer and a happy customer which in effect leads to repeat service.

Businesses who don’t want to lose potential clients need to join in on the responsive design bandwagon before it’s too late. This can be accomplished by investing in the creation of a great website that is optimized for mobile browsing. Instead of designing different websites for different devices (which is not only expensive but also unnecessary), simply hire a knowledgeable web designer who is aware of how to incorporate responsive design into your project.