Avatar New York Reveals 4 Benefits of Minimalistic Web Design

New York, NY— Avatar New York is a website development company with a reputation for creativity and innovation. With the latest design technology, Avatar New York web design tailors each webpage to the target audience, which helps businesses attract new customers and enhance brand awareness.

"Simplicity is the present and future of web design," says Todd Johnson, managing director of Avatar New York. "A cluttered site confuses visitors by making navigation more difficult and forcing them to search for the company's value propositions."

Johnson offered four benefits of using a minimalistic website design:

1. Easier Navigation

There are two main advantages of easy navigation:

Users can find the information they seek faster, so they are less likely to exit the site prematurely.
Businesses will have more useful data on how visitors interact with the site.

The latter is the most valuable benefit of using a simple design – from a business standpoint. Easy navigation means more users will explore the site, and companies can monitor this behavior with Google Analytics and similar tools in order to improve the design for maximum conversions.

2. Better First Impression

A strong first impression will compel visitors to explore the site and consider the value propositions of the company. Businesses must use branding statements and graphic elements to convey their value quickly, and this is much easier with a simple design.

3. Enhanced Readability

Compelling text is still the foundation of an effective website, and there are several strategies to enhance a site's readability, such as using short sentences, avoiding overly complex words and choosing simple typography. These will improve the visitor's understanding of your value propositions.

4. More Convenience

Internet users have grown accustomed to finding information quickly, and most are not willing to sift through blocks of text to extract the points of value. A simple website design helps visitors find the information they're after without searching for it. This convenience is the key to engaging potential customers and increasing the number of return visitors.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.