New York, NY—Avatar New York, an award winning New York web design firm, details how brands can attract visitors to their website by utilizing five simple tips.
Attaining higher concentrations of traffic and garnering lower bounce rates are goals that many brand websites struggle in achieving. Good websites are designed with the users in mind, and web designers should create pages with quality content that keeps users on the website for a longer amount of time.
Todd Johnson, the managing director of Avatar New York, a leading New York web design firm, says most people bounce from a website within a few seconds. “If you get a user to stay on your website for over one minute, that’s pretty good,” he says. “Obviously, you want visitors to stay on your website as long as possible and browse through multiple pages. However, you will never get visitors to stay on your page without creating websites with interesting, relevant content that can be consumed easily.”
Johnson lists five tips to help brands attract visitors to their websites:
Publish unique, relevant, high quality content.
Provide an intelligent search option and easy navigation.
Cut down load time.
Include social media buttons and integrate feeds.
Utilize responsive design.
“While aesthetics and layout play a huge role in attracting visitors to your website, content does as well,” he says. “Content is what makes visitors stay, and ultimately make a purchase or initiate some kind of action on your page. Tell consumers what they need to know in the most easily digestible way possible.”
Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.