Avatar New York Offers 3 Design Tips for Modern Websites

New York, NY—Avatar New York is an award-winning web design company based in New York City. With innovative website designs tailored to each client’s business, Avatar New York helps companies attract new customers, enhance their online presence and increase revenue. Avatar New York keeps business owners up to date with the latest, most effective design techniques so they get the most out of their online traffic.

Todd Johnson, managing director of Avatar New York, a leading New York web design company, says that it is crucial that businesses incorporate modern design practices into their websites in order to stay competitive and allow their website users to get the most out of their visit.

  1. Use a responsive design that is compatible with desktops and mobile devices.

    Businesses should consider using a responsive website design to improve the visitor experience. Mobile devices, such as smartphones and tablets, are becoming more popular. It is important that visitors on all devices are able to find information and navigate your site easily.

    “Before you hire a web designer, make sure they are adept at developing mobile-friendly platforms. Converting web users into web customers requires a site that is interactive, engaging and, of course, easy to use,” Johnson explains.

  2. Employ simple navigation.

    The “nav bar” is the area on a webpage where users can find the “About Us,” “Services” and “Contact Us” links, as well as other essential links. People instinctively look for these links at the top of the site or at the left side; however, many web designers attempt to create complex flyout menus or place navigation in a unique location.

    “Although innovation is important, complex or unique navigation often does more harm than good,” Johnson says.

  3. Be intelligent about the images you use.

    Many website designers use large imagery to enhance the impact of their design, but there may be serious drawback to using large images. The site may look modern, but it may suffer from slow load speeds or allow room for little textual content. This may damage your search ranking or drive visitors from the site.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.