Avatar New York Introduces the Top-4 Website Layout Trends in 2015

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored to each business’s clientele, Avatar New York web design helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York keeps business owners up to date with the latest, most effective design techniques so they get the most out of their online traffic. Responsive web design (RWD) has completely revolutionized the layout pattern of websites. In the past, it was enough to use a standard layout with a simple header, footer and navigation bar; today, though, building a site that automatically adjusts to different screen sizes is essential.

According to Todd Johnson, managing director of Avatar New York, “Responsive web design not only helps readers access a company’s services from any device, but it also helps sites rank better on mobile search results.”

Here are four layout trends that are taking over in 2015:

1. Split Screens

Web designers are using vertical dividers to split the website interface. Webpages use a hierarchy to rank the most important elements, but two screens enable the business to give prominence to two areas. Users can easily choose which screen they want to visit, making the site more versatile.

2. A Unified Layout

In the past, elements like borders, shapes and boxes contained the text. Today, though, the latest trend is removing these elements to give the page a more unified appearance. Colors, page placement and image sizes can direct the visitors’ eyes.

3. Modular or Grid Layouts

Grid and modular layouts can adapt to different screen sizes. This is not necessarily a new trend in web design, but the importance of responsive web design has greatly increased its usefulness. Additionally, web designers can adjust the module sizes to emphasize information and create a hierarchy of importance.

4. No-Scroll Single Screens

Some designers have further simplified the website layout by removing the scroll feature. The elements of the website adjust to the user’s screen size and device, but the scroll feature is not necessary. This makes the entire website experience more convenient.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.