Avatar New York Identifies 4 Ways to Increase the Effectiveness of Social Media Buttons

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored to each business’s clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness and increase revenue.

Avatar New York explains that social media buttons have quickly become an essential component of every website. They help businesses reach new customers, share information and engage existing clients.

In fact, according to the Pew Research Center, 52 percent of adult Internet users regularly engage with at least two social media sites. According to Todd Johnson, managing director of Avatar New York, "Ignoring social media in 2015 can have serious consequences. Businesses need a social media strategy that includes the use of social media buttons."

To use social media buttons effectively, businesses must go beyond adding a few icons to their websites. Here are four ways to get the most out of your social media buttons:

1. Place sharing buttons in a prominent location.

Many businesses mistakenly put sharing buttons under content, forcing visitors to scroll down to find them. Instead, place sharing buttons next to photos, where visitors will not miss them. Other buttons, such as likes, comments, posts and tweets, also must be easy to find.

2. Include follow buttons for sites where the business is active.

Bring visitors from your website to social media page with follow buttons. Fresh content keeps visitors engaged, so only direct visitors to sites with regularly updated content. Connecting social media accounts automatically displays new posts on a website.

3. Do not limit social media to Facebook.

Although 71 percent of Internet users are on Facebook, membership on other social media platforms is growing. Include social media sharing buttons for sites like LinkedIn, Twitter, Instagram and others.

However, do not overload pages with sharing buttons just for the sake of including all of them. Instead, decide which social media platforms attract your potential leads.

4. Add a call to action to social media buttons.

Audiences are used to seeing social media buttons. Adding a call to action, such as "Like our Facebook page" or "Follow us on Twitter," next to these buttons increases the chances of engagement. Additionally, no matter which buttons you add to your site, make them open in another window to avoid losing potential leads.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.