Avatar New York Identifies 3 Goals When Devising a Mobile App Strategy

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York informs business owners of the latest web design techniques so they get the most out of their online traffic. With an increasing percentage of online retail transactions taking place on mobile devices, mobile apps have become an essential aspect of almost every digital marketing strategy.

According to Todd Johnson, managing director of Avatar New York, "Customers need flexible and simple ways to buy products and services from their mobile devices. Businesses need to develop a strong mobile app strategy to achieve success in e-commerce."

Here are three goals to consider when devising a mobile app strategy:

1. Produce a high-quality app.

Businesses should hire a professional developer who understands the full scope of mobile app development, including mobile operating systems, optimization and advanced web technologies. For example, the developer must know how font size, typography, spacing and color palettes affect the user experience. In addition, the developer must have strong visual organization skills.

2. Provide the best user experience possible.

During the planning phase, consider how users will interact with the app. The designers must also consider what would happen in various scenarios, such as if the user loses connection.

Testing, an essential part of app development, identifies areas that need improvement. Users will want a loading process indicator so they know the app's functions are working. The app needs both utility and functionality for the best user experience.

3. Show the user that the app fulfills a need.

Does the app make the user's life easier in some way? Consider this question during the planning process. Answer this by pretending you are the customer. What would you want the app to do? What would make you decide to keep the app on your mobile device's screen when there is so much competition for that small space?

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.