Avatar New York Explains 3 Benefits of Clickable Prototyping

New York, NY—Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York keeps business owners up to date with the latest, most effective design techniques, so they get the most out of their online traffic. Prototyping is the process of building a system's model to help develop an information system that is easy to manipulate for end users.

A prototype simulates the final product or an interactive mockup. Designers build prototypes so they can test a product for consistency. Two main types of prototyping exist: paper prototyping and click-through prototyping. Designers build paper prototypes with the pencil sketches they create during the designing process, but paper prototypes do not address clickability.

According to Todd Johnson, managing director of Avatar New York, "Click-through prototypes require more time to build but are much more useful. Click-through prototyping tools make it possible for web designers to present the digital experience through visual aesthetics, such as animation design and transitions. They are also effective high-resolution wire framing solutions."

Here are three benefits of a clickable prototype:

1. It brings a design to life.

Prototypes do not exist as the final product, but creating a clickable prototype is as close as you can get. End users get a much clearer understanding of the nature of key interactions. In this way, prototyping allows for valuable feedback.

2. It reduces development time.

During an application's development, recoding stands as a big waste of time. Unfortunately, without a prototype, coding issues remain common during the design phase. The time required to recode has a huge impact on the time needed to complete a product, costing a considerable amount of money. It is much easier to make changes to the prototype.

3. It's a motivational tool.

Prototypes simplify the entire development process. Stakeholders interact with the design and designers use them as a reference tool to answer functionality questions. Creating a prototype allows a designer to make unexpected discoveries and innovations. And what better way to communicate progress than with a tangible product? These examples make a prototype a powerful way to motivate a team.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.