New York, NY— Avatar New York is an award-winning web design agency. With innovative websites tailored to each business's audience, Avatar New York web design helps companies attract new customers and increase revenue.
Avatar New York keeps business owners up to date with the latest, most effective design techniques. One essential design principle for a strong web presence is creating an effective homepage. This page should offer a powerful impression that captivates visitors.
"There is a lot riding on your homepage," says Todd Johnson, managing director of Avatar New York. "It has to attract traffic, answer questions and convert visitors into customers—all in just a few seconds. With all of the pressure on your homepage, the design process is very important."
Here are five tips to design an effective homepage:
1. Provide a clear introduction.
A homepage establishes a business's identity and brand, and lets visitors know they are in the right place. To achieve this, include a strong marketing message targeted to your niche. It should also be easy for visitors to navigate to other pages of the website from your homepage.
2. Keep it simple.
When designing a homepage, a clean, uncluttered look works best. When you add too many links, widgets and calls to action, visitors become overwhelmed and frustrated. Unfortunately, if the page is too cluttered, their next move may be to leave your site altogether.
As you design your homepage, leave plenty of white space and use an easy-to-read font. Also, pay attention to how to label navigation buttons and links so visitors can find what they need without having to hunt for it.
3. Include useful Calls to Action.
To keep your homepage as simple as possible, include only Calls to Action that link to essential information, such as your company's mission statement, contact form, or products and services.
4. Put important information above the fold.
The phrase "above the fold" refers to what shows in the browser window when a page loads. This is what viewers see without having to scroll. Make sure the most useful information appears above, such as a contact number or important marketing messaging.
5. Include a video.
A welcome or explainer video breaks up text and adds an interesting visual element to your homepage. The short explaining what makes your business special can improve user engagement, build brand awareness and contribute to search engine optimization.
Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.