Avatar New York Discusses 4 Ways Infographics Boost Branding Power

New York, NY— Avatar New York is an award-winning web design company. With cutting-edge websites tailored to each business's clientele, Avatar New York web design helps companies attract new clients, enhance their online branding and increase revenue.

Avatar New York keeps business owners informed of the latest design techniques so they get the most out of their online traffic. Branding is an essential part of any marketing campaign, and infographics allow businesses to show their industry expertise while helping their target audience.

Infographics take information and organize it in a visual way so that it is easy to understand. They often include charts, graphs, maps and other visual elements in place of large bodies of text. Website visitors can read infographics and get a quick snapshot of what is being discussed.

According to Todd Johnson, managing director of Avatar New York, "Infographics are excellent tools for branding. They allow businesses to provide useful information to their target consumers in a compelling way."

Here are four examples of how infographics can positively affect a branding strategy:

1. Infographics increase engagement.

Where information overload is the norm, attention spans are short. Infographics break down complex data into digestible, visually appealing bits that engages a viewers attention and transmits information quickly.

2. Infographics encourage sharing.

Users share compelling and informative content. A well designed infographic meets both of these criteria. An infographic can also be published across the web, in a blog post, press release and social media outlets.

3. Infographics build brand reputations.

Infographics can also help to establish expertise or thought leadership, an important aspect of brand awareness. Infographics allow businesses to establish themselves as experienced and knowledgeable about their industry.

4. Infographics support SEO.

Search engines love quality content that is consumed and shared often. While It is impossible to know the exact formula for search engine ranking, the higher value your content the better a website will rank over time as it is shared and linked to from other websites.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.