Avatar New York Discusses 4 Ways to Enhance Website Readability

New York, NY— Avatar New York is an award-winning web design company. With innovative websites customized for each business’s clientele, Avatar New York helps companies generate new leads, increase revenue and enhance their online presence.

Avatar New York keeps business owners informed of the latest web design New York trends so they can stay competitive in the digital marketplace. Readability, or the ease of understanding text on a page, is essential for any website.

According to Todd Johnson, managing director of Avatar New York, "A 2014 study by the data analytics company Chartbeat found 55 percent of people spent fewer than 15 seconds actively on a webpage. Readability is one way to keep readers from going elsewhere."

Several factors influence readability. Here are four ways designers can ensure a website is easy to read:

1. Choose the Right Font

The best font depends on the type of content, whether it's the header or body text. Web designers must understand the content's purpose before picking an appropriate font.

For example, Gravitas One works well for large display faces such as headers and tabs. On the other hand, simple fonts, either serif or sans serif, are usually better for smaller body copy because they read and scan well.

2. Create Contrast

Space and color create contrast on a webpage. The space between each line is called the leading, or line height. Too much or too little space affects readability.

The leading should be at least the point size of the type though many designers use at least 150 percent. In terms of color, most blogs use black text on a light background. Color works best for oversized words and logos.

3. Eliminate Clutter

Busy-looking websites lose viewers who may choose to click away rather than muddle through the content. There are countless ways to cut back on website clutter, including actively creating white space.

For example, by setting margins properly, you can leave white space around the text and frame. In addition to setting text apart, white space helps objects and images stand out. Placing icons to click on for additional information, rather than including all information on the page, also reduces clutter.

4. Adjust Line Lengths

A line length of 65 to 75 characters improves legibility so that a viewer's eyes can easily flow from line to line. Adding a sidebar to the right of the page makes skimming text easier.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.