Avatar New York Discusses 4 Unique Challenges of Branding with Mobile Apps

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored for each business's clients, Avatar New York helps companies attract new customers and enhance brand awareness.

Avatar New York keeps business owners informed of the latest web design New York trends. Mobile apps generated approximately $74 billion in revenue in 2014. Because consumers engage with their mobile phones regularly from the time they wake up to the time they go to sleep, apps provide a strong branding opportunity.

According to Todd Johnson, managing director of Avatar New York, "Consumers are more connected than ever before, but the challenge is to get them to give your app space on their phone. For that reason, companies are integrating apps into their overall marketing plan and becoming strategic in how they promote them."

A mobile marketing plan must focus on several areas. Here are four objectives:

1. Dedicated Marketing Resources

Allocate a portion of the marketing budget to mobile app marketing. Although limited-time burst campaigns drive downloads, ongoing promotion will drive long-term success.

2. Targeted App Store Ranking

Marketing a mobile app requires different goals than a traditional marketing campaign. It is important to understand the factors that drive ranking to achieve a strong presence in the two biggest app stores: Apple's App Store and the Google Play Store. For example, increasing the number of users who actually use the app after downloading it can improve the app's rank.

A company needs to achieve a certain amount of regular downloads on daily, weekly and monthly bases to create a successful marketing campaign for its mobile app. In addition, the company needs to stay below a threshold cost-for-download to generate downloads.

3. Planned Capture of Organic Downloads

Companies must create specific strategies, such as integrated tracking and optimization technologies, to identify traffic sources that result in loyal users rather than just downloads. It is more profitable to acquire organic users over ad-driven users because they come upon the app naturally and are more loyal. Capturing organic downloads reduces the overall cost per acquisition, as well.

4. Integrated Mobile Ad Tracking

Mobile ad tracking is different from traditional online marketing because of limits on technology and privacy issues. Instead of relying on precise demographics, companies need to adapt to new technologies and approaches. There is no industry standard for mobile ad tracking on the iOS platform. Some marketing networks and channels only support certain tracking solutions, so determine which solution is right for your company's platform.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.