Avatar New York Discusses 4 Reasons to Use Card-Based Web Design

New York, NY—Avatar New York is an award-winning web design company. With innovative websites customized for each business's clientele, Avatar New York helps companies attract new customers, increase revenue and enhance their online presence.

Avatar New York keeps business owners informed of the latest web design New York trends so they can stay competitive in the digital marketplace. One current trend in web design is the use of cards, especially on social media websites. Card-based design relies on small, individual cards that relate to one subject. Other terms used to describe cards include tiles, portraits and modules.

"For it to truly be a card design, it must be functional, self-contained and provide the user with the option of getting further information," says Todd Johnson, managing director of Avatar New York. "One of the most popular examples of card-based design is the Pinterest platform. Visitors access a virtual bulletin board that they use to add and share images."

Here are four benefits of creating web pages with card-based designs:

1. Cards demand engagement.

Cards encourage some type of positive interaction from the user. The easier it is for the user to interact, the more successful the card design will be. For example, visitors on Facebook receive clear options, such as liking, sharing or commenting on an item. All of these options require a simple click.

2. Cards give just enough information.

Cards give the user small bits of information designed to leave them wanting more. Responding to a call-to-action to click on a card allows the user to get more details. For example, click on a card on Pinterest and you have the option to go to the photo's website. Cards give users the control. Because cards are short, the user decides what they want to check out instead of being force fed specific content.

3. Cards combine a wide range of content.

Cards make it possible to combine content from many different places on the same Web page. Whether it's social media messages, videos, reviews, articles or another type of content, it presents uniformly. In addition, the size makes it possible to scan through them quickly.

4. Cards integrate with responsive design.

The size of your device's screen doesn't impact the effectiveness of card-based design. Cards can be stacked vertically or horizontally as users change the way they look at the screen. Cards even exist as part of a feed. Moreover, sharing them is as simple as clicking a button.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.