Avatar New York Discusses 4 Benefits of the Flat Design Trend

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York web design helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York keeps business owners up to date with the latest, most effective design techniques so they get the most out of their online traffic. Though flat design has been around for some time, web designers continue to embrace its benefits.

According to Todd Johnson, managing director of Avatar New York, "Flat design is beautiful when the designer utilizes best practices. Designers benefit because it requires less code and fewer media assets. Users can enjoy the vibrancy and smoothness of the Web page."

Here are four benefits of flat design:

1. Simple designs improve user experience.

Users often become overwhelmed by complex web designs. Flat design's clean, legible typography and flat, bright colors help icons stand out. Flat design enhances the user experience by helping them to differentiate between sections.

2. Users appreciate faster load times.

When Web pages take extra time to load, users get frustrated. Even though more users have access to fast Wi-Fi connections than ever before, many public Wi-Fi connections remain slow. The minimal design elements of flat design allow the browser to load quickly, despite the connection speed.

3. Flat design provides better support for responsive design.

Many users surf the web via mobile devices. The increased use of mobile devices makes responsive design imperative. The flexible and scalable user interface allows designers to shape applications to fit a wide range of devices, from smartphones to tablets and laptops. Yet flat design can still create a visual punch for high-definition screens.

4. Matches current evolution of the web.

When web design was still in its infancy, a learning curve existed for everyone. Users didn't understand essential elements, such as web forms, headers and checkboxes. As a result, designers provided as much direction as possible on the page, which created a cluttered look for many Web pages. Now that users understand how to use the web, flat, uncluttered interfaces provide a better user experience.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.