Avatar New York Discusses 3 Reasons Why Businesses Should Invest in Mobile Apps

New York, NY— Avatar New York is an award-winning web design company. With innovative websites tailored to each business’s audience, Avatar New York web design helps companies attract new customers, enhance their online presence and increase revenue.

Avatar New York keeps company owners informed of the latest design trends so they can stay competitive in the digital marketplace. While some Internet marketing fads come and go, others are so effective that they become a component in almost every campaign. Mobile app development is one example, and companies in every industry are using apps to give users quick, convenient access to their products or services.

According to Todd Johnson, managing director of Avatar New York, “Mobile apps help businesses engage customers, increase sales and gain an edge over the competition. They also add credibility by showing customers that the company is staying up to date with the latest digital trends.”

In particular, there are three reasons why businesses should invest in mobile apps:

1. 80 percent of consumers use smartphones to shop.

It is no secret that almost every American adult owns a cellphone, but many businesses underestimate how many people use their phones to shop. This is why big-box retailers like Target encourage customers to visit the company app for discounts and specials. Restaurants, HVAC companies and a long list of others are offering customers incentives to use their apps, and as a result, they are improving customer satisfaction and loyalty.

2. Mobile-device owners download apps at an alarming rate.

By July 2014, mobile-device owners had downloaded more than 70 billion apps from the Apple App Store. More than 70 million individuals made these downloads. With these numbers, it is clear that mobile apps open the door to limitless consumer engagement.

3. e-Commerce shoppers made 30 percent of their holiday purchases using a smartphone.

Although this statistic is not limited to e-commerce apps, it does demonstrate how many consumers are using mobile devices to make purchases. The truth, though, is that the benefits of business apps extend beyond direct transactions; many companies use them to acquire feedback, share updates and engage customers by providing useful information and tools.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.