Avatar New York Discusses 3 Reasons Startups Should Have Mobile Apps

New York, NY— Avatar New York is an award-winning web design company. With innovative websites customized for each business’ clientele, Avatar New York helps companies attract new customers, increase revenue and enhance their online presence.

Avatar New York keeps business owners informed of the latest web design New York trends so they can stay competitive in the digital marketplace. All businesses benefit from mobile apps; they provide a way to get noticed and connect with consumers.

According to Todd Johnson, managing director of Avatar New York, “Mobile apps help businesses of all sizes engage customers, market themselves and increase return on investment. They also can track user behavior, which can help small businesses plan for the future. In business, marketing is essential, and mobile marketing expands consumer bases.”

A common misconception among small businesses is that mobile apps are just for large companies, and that launching one is too expensive and time consuming. However, apps provide just as many benefits for startups as large corporations. Here are three reasons why small businesses should invest in a mobile app:

1. Engage Customers

Apps give businesses an avenue for interacting with customers in real time. This creates the potential to reach people that other methods wouldn’t allow. Mobile apps, especially when integrated with social media, reach a younger audience and lead to an expanded customer base. Keeping the design simple and user friendly leads to more audience engagement.

2. Promote Products and Services

Apps make businesses stand out, enhance credibility and create a positive public perception. Small businesses use apps to market products and services, send offers and notifications, and get customer feedback. Mobile marketing can help businesses of all sizes. Marketing the app itself to consumers is just as important as marketing the business.

3. Increase Return on Investment

The analytics tracked via mobile apps are valuable to businesses. This data about users helps business owners understand customer demographics and behavior, which helps businesses adjust the app’s components and provide products and services that customers want.

Before creating an app, discuss options and goals with app developers, and identify all of the costs associated with the process. The benefits to small businesses outweigh the costs of creating an app.

Avatar New York is an innovative, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.