Avatar New York Discusses 3 Mobile Website Design Trends That Enhance the User Experience

New York, NY— Avatar New York is a web development company that has built a reputation on providing innovative and cutting-edge designs. Avatar New York web design tailors each site to the business's clientele, which helps them attract visitors and turn Web surfers into Web customers.

Avatar New York keeps clients informed of the latest website development techniques. As mobile devices become ever more popular, responsive design continues to evolve at a rapid pace.

According to Todd Johnson, managing director of Avatar New York, "Nearly two-thirds of Americans own a smartphone, which is their direct line to the Internet. Creating a mobile-responsive website is no longer an option—it's a necessity."

Here are three mobile design trends that are improving the user experience:

1. Faster Feedback

One significant difference between desktops and smartphones is the mouse cursor. A website designer can designate a function when the cursor hovers over an object on the screen. This serves as feedback to users that their interaction was successful.

Because smartphone users expect the same response, it is important that mobile device users receive feedback for every interaction. When users swipe or click, something on the screen must change for them to know their process is being executed.

2. Clutter-Free Screens

Although screens on mobile devices are larger than ever before, there is still much less space than on a desktop or laptop. As a result, designers are minimizing on-screen content to keep the interface free of clutter.

Some sites now feature pared-down menus with contextual subsets, so users have just the tools they need for a specific task. For example, users do not see menus until they swipe, and navigation drawers slide out and retract when not in use.

3. Simple Typography

Although it may be tempting to use specialty or decorative fonts, websites need to be easy to read. Designers should use clean, clear typography—especially for sites in which the majority of the interface elements are text and not graphical buttons. Keeping all design elements simple makes it easy for users to understand and interact with the site.

Avatar New York is an innovating, award-winning New York Web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.