7 Tips to Improve a Company’s Web Design

The New York Web Design Company uses the latest design technology to tailor specifically to the market and the needs of a client’s company. In this way, Avatar New York web design helps companies improve their branding and attract new customers.

According to Todd Johnson, managing director of Avatar New York, “It is important to focus on the basics when designing a website and only add ‘flashy’ elements if needed.”

Here are 4 web design basics a businesses can use to improve their company web design.

Tip 1: Avoid overkill. It can be tempting to make your website stand out with eye catching images, colorful design elements and powerful calls to action. But attempting to stand out may distract the users from understanding how company can serve them. Every design element should contribute to the overall message of the website. Any design element that does not serve this purpose should be removed.

Tip 2: User color sparingly. To follow up with the first tip, use color sparingly. A good rule of thumb is that no more than three colors should form your main color palette with any additional colors being used as accents or backgrounds. Your color palette should attract users to important elements of your website, not be the attraction.

Tip 3: Employ a clear and meaningful navigation. Navigation is essential to a successful website. A good navigation system should show the user how to best explore the website as well as quickly reveal the company’s purpose. For example, a navigation system where a “Try Our Demo” link is more prominent than “Contact Us” sends the user an instruction about how to best start an interaction with the company.

Tip 4: Select appropriate fonts. Choosing appropriate fonts can have a large impact on the success of your website. Fonts can help establish your company’s identity as well as support readability or draw attention to important call outs or branded messages. An appropriate set of fonts for your website should be established as part of the webs design and then used consistently throughout the life of the website.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.