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E-commerce is today's go-to source for consumer spending. For an e-commerce site to drive traffic, ensure customer retention and conversion, and to establish a loyal customer base, it must be optimized. An optimized e-commerce site drives results through better user experiences, sales building capabilities, and better performance in search engine rankings. Below we share five ways to optimize your website for e-commerce.

1. Ensure e-commerce sites are optimized with mobile responsive design.  It is of growing importance that e-commerce websites have a mobile responsive design. Most people do their product and service research, and purchasing, on mobile devices. E-commerce sites should be scaled to fit screen size with prominent and intuitive navigation.

2. Make the user experience a top priority. An e-commerce site's user experience can make or break a sale and, therefore, the overall success of a site. E-commerce sites are far more likely to retain customers and drive conversion if key factors, such as quick page load times, intuitive navigation, and clever design, are fully optimized.

3. Use keywords in descriptions that will increase SEO. When creating page titles, product descriptions, and other pieces of content for e-commerce sites, use relevant keywords to increase SEO results. By strategic placement of keywords, and by including detailed descriptions of products, e-commerce sites will be better recognized by search engines, which will ultimately drive better SEO results and more traffic to the website.

4. Optimize the shopping experience to reduce cart abandonment. A huge percentage of carts are abandoned on e-commerce sites. Many common reasons for cart abandonment can be avoided, resulting in higher customer conversion. Issues such as lack of product details, requiring new visitor registration, a lack of return policy or poor return policy, and few payment options will cause many visitors to abandon their carts and the site. Another common issue with lost customers is that they cannot save items in their cart for later. Including as much information as possible about the products and policies, along with multiple payment options, will lead to better retention, conversion, and repeat traffic.

5. Design e-commerce sites with sales building techniques worked in. E-commerce sites can now be set up to employ a virtual salesperson. Features such as automated product pairing suggestions, inventory level alerts, cart saving, and wish lists, improve conversion rates and increase average units per sale.

Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.