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For a website to be successful, it must provide a seamless and user-friendly experience. Difficulty in readability and usability can cause a website to lose visitors and become ineffective, regardless of the quality of information within. Below we share five best practices for UX development.

Buttons. Buttons should be located where they are easily found and where it is intuitive to look for them. Ensure buttons are large enough to use with a pointer finger and that enough space separates buttons and links so that users can avoid the frustration of hitting the wrong thing. 10x10mm is an easy-to-use size that should be adhered to when designing buttons. Call to action buttons should stand out for better engagement and, depending on the situation, ghost buttons should be avoided, as they can confuse users.

Color contrast and font spacing. Background colors and text colors should have bold enough contrast for easy readability. Also, ensure that text is not cramped or written in a font that is not easily legible. Consider the fact that users will be reading content on various devices, many of which are small. Text that is difficult to read will cause users to leave the site. Use blue text for links only. Any other blue text will distract users from the links.

Navigation. Navigation should be intuitive and should be consistent on every page throughout the website. Navigation labels should be concise and specific and should scroll down vertically instead of horizontally, as horizontal drop menus are more difficult to scroll.

Prioritize content. The most vital information should be the first information that the users see. Prioritize content on every page with the assumption that the user will scan first to see if they are interested. If a user's interest isn't peaked in the beginning, there is a good chance that they will abandon the site.

Consider mobile responsiveness. In addition to ensuring that navigation is optimized for mobile use, every aspect of the UX design process should take mobile responsiveness into account. The majority of users today use their mobile device more frequently than their desktops. Test sites across all mobile device types to ensure a good user-experience. Navigation, scrolling, buttons, links, font size, and color contrast are of extreme importance in optimizing sites for mobile devices.

Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.