A great website experience is not just a matter of great website design. How quickly web pages load will also have a big impact on the visitor's experience. When creating a new website design, pay close attention other factors that may influence the visitor experience. There are both technical and non-technical factor to successful web design and development. Here are 4 ways that businesses can improve website loading speed:
Minimize images size. Large, hi-res images are fine to add to web pages, but it is important that image sizes are minimized. Crop images to the smallest possible size and also use an appropriate image format. For example, save large images as JPGS. Use PNGs only when you need an image with a transparent background.
Use a local web host and assess their hosting equipment. A web host located 50 miles or more from your business leads to longer load times. Consequently, it’s best to select a local web host if you and your customers reside in the same area. Do a ping test to determine where your site is hosted. If it’s too far away, change host providers. If your company targets audiences from all over the world, consider using a content delivery network. By delivering website files to a local server, this type of system helps your content load faster.
Also, be sure to evaluate the equipment your hosting company uses. Cheaper equipment usually leads to slower load times. If you attract thousands of website visitors, it’s worth paying more for a web host that uses advanced equipment.
Turn on caching. A cache stores data so it can be accessed faster. Enable PHP caching and store your website’s content after it has been loaded, so your visitors only have to wait on the Internet once.
Write lean and efficient code. Large websites will benefit from hiring a web designer to optimize their code. Coding that you no longer used will be removed to make your site faster. If possible, aim to keep your CSS at or under 75KB.
Avatar New York Web Design is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.