3 Web Design Mistakes That Can Hurt Your Rankings

Online rankings are a crucial element that can aid in the growth of your business. However, there are certain web design mishaps that have become popular among companies that may cause rankings to suffer. Avatar New York lists 3 of these mistakes, and how you can avoid them.

  1. No keyword focus. The keywords that you select are extremely important, and should all tie together and have a strategic focus. Do not simply look to utilize every keyword or phrase that could be applicable to your company. Instead, use a keyword planner to search for the keywords that are best in terms of geographic relevance and creating a cohesive theme.

  2. Wrong keyword focus. Now that you have a focus for your keywords, it is important to make sure that your focus isn’t slightly skewed. Try to focus on the words that potential users may search to look for your company, or for your competitors. Although there is probably a number of words and phrases that you want to be correlated with your company, you may need to shift your focus to how people already view you in order to gain some traction.

  3. Inconsistent local attributes. This mistake surprisingly has a negative impact on a huge majority of businesses. While incorporating your company information into an image may seem clean and more modern, it is imperative that you also have it written in text. This is important because search engines only pick up on words, not words with images. Therefore, it is a good idea to incorporate your company name, phone number, address, and other important information into the footer of each page of your website to provide optimal search results.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.