When developing a mobile app to compliment your business, there are a few things to consider when trying to acquire as many users as possible. Below we give 3 tips to entice people to download your app that will lock them in as consistent users.
Problem solving. Make sure your app solves a problem or facilitates something for the user. This will give them an incentive to download, whether it speeds up a process, teaches them something, or provides easy access to information that you may need anywhere at any time. An app that meets this principle is sure to elicit users.
Free download. Making your mobile app free, at least on the initial download, can be pivotal to its success. People are more inclined to give an app a trial run if doing so comes at no loss to them.
Partnerships. Reach out to organizations that may benefit from your app about marketing or content partnerships. Partnerships can give your app credibility as well as broaden your potential audience.
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Sources:
https://techbureau.wordpress.com/2015/09/15/5-mobile-app-development-tips-for-user-acquisition/