Rag & Bone needed a website to support the launch of an online marketing campaign that would live within their online store and drive traffic to their products.
Rag & Bone's DIY Project website became a collaborative venture between Rag & Bone, up and coming models (armed with cameras), exotic locations, and Avatar New York.
about our client
Rag & Bone is an American fashion label. The brand is sold in more than 700 shops around the world, as well as in 12 Rag & Bone retail stores. Rag & Bone was founded in 2002.
Since 2011, Rag & Bone has run the "DIY Project", which allows models to take pictures of themselves in order to advertise the brand. Models have included Miranda Kerr, Jessica Hart, and Candice Swanepoel.launch project
fashion & beauty
servicesweb design & development, mobile web & app development, cloud hosting
"Silver" for Celebrity / Fan
interactive media awards
"Outstanding Achievement" for Celebrity / Fan
"Silver" for Fan / Celebrity