Music Culture Blog

A Better OkayPlayer

After a recent redesign OkayPlayer website's performance significantly declined. They came to Avatar New York to diagnose the issues and get their site back on track.

After a relaunch their site looks great and they feel great about the site's optimized performance.


more about this project

Okayplayer is a hip-hop and alternative music website and community. The community was founded by Ahmir "Questlove" Thompson, drummer for the Roots, and author Angela Nisse.

launch project

web design & development, mobile web & apps


davey awards

"Gold" for Blog

horizon interactive awards

"Gold" for Arts / Activism / Culture