Where The Web and Guitars Meet

DiMarzio, a guitar accessories manufacturer and retailer, maintains close relationships with some of the biggest names in the guitar world.

We leveraged these relationships by integrating artist video, audio and imagery content into the site to create an entertaining and educational shopping experience.


about our client

DiMarzio is a manufacturer best known for its direct-replacement guitar pickups. The company also produces miscellaneous guitar accessories, such as cables, straps and hardware. DiMarzio became known for its Super Distortion model, which was the first after-market replacement guitar pickup. It was introduced in 1972 and is still one of the most popular models.

launch project

web design & development, cloud hosting


interactive media awards

"Outstanding Achievement" for E-commerce